Sr. Product Marketing Manager, Amazon Payments Products

We are seeking a Sr. Product Marketing Manager to lead owned and operated channel partnership across Amazon — including onsite strategic placements, outbound marketing strategy for email and push notification channels, and end-to-end management of key annual tentpole events such as Prime Day and Holidays. This role will partner closely with portfolio Product Marketing Manager across lifecycle to ensure leveraging onsite, outbound, and event-driven channels to maximize market segment penetration. Moreover, the ideal candidate will define the technical requirements and roadmap to bring outbound channels in-house, develop scalable event marketing playbooks, and work cross-functionally with engineering, business intelligence, and product teams to build customer-obsessed solutions that accelerate growth at every stage of the customer journey.

Key job responsibilities
Outbound Marketing Strategy & Execution
* Own the comprehensive outbound marketing strategy across email and push notification channels, including targeting, segmentation, messaging, channel mix, A/B testing, and campaign optimization
* Define and execute go-to-market plans that drive customer acquisition, engagement, and retention through personalized, data-driven campaigns
* Develop customer segmentation strategies and targeting frameworks to maximize campaign effectiveness and ROI across lifecycle stages — from new customer acquisition through reactivation
* Establish success metrics and measurement frameworks, optimizing campaigns based on performance data including click-through rates, conversion rates, and attributed revenue

Annual Tentpole Event Strategy & Management
* Own end-to-end marketing strategy for key annual events including Prime Day, Holiday (Black Friday, Cyber Monday, Q4 peak), and other high-traffic tentpole moments
* Develop and direct the team's event marketing playbooks — defining timelines, channel activation plans, audience targeting strategies, and integrated messaging calendars that drive outsized acquisition and engagement during peak periods
* Coordinate cross-channel execution (onsite placements, email, push notifications) to maximize customer reach, conversion, and revenue during tentpole windows
* Conduct post-event analysis to quantify incremental lift, identify growth opportunities, and refine future event strategies based on performance data
* Work with creative teams to develop compelling messaging and content that drives engagement across lifecycle stages and tentpole events
* Build reporting frameworks and dashboards to track campaign performance, channel health, and tentpole event outcomes against targets

Technical Requirements & In-House Capabilities
* Define technical requirements and product roadmap to bring email and push notification capabilities in-house
* Partner with engineering teams to build scalable infrastructure for outbound marketing channels, including:
* Email content management tool integration and management
* Push notification platform architecture (iOS, Android, web push)
* Marketing automation and orchestration tools
* A/B testing and experimentation frameworks
* Ensure compliance with legal and privacy requirements; and platform guidelines (iOS, Google Play)
* Drive technical decisions on build vs. buy for marketing technology stack

We are seeking a Sr. Product Marketing Manager to lead owned and operated channel partnership across Amazon — including onsite strategic placements, outbound marketing strategy for email and push notification

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation, profiling, and targeting
- Experience building scalable processes and mechanisms for campaign planning, event execution, and performance
- Experience developing lifecycle marketing strategies that drive measurable growth in acquisition, engagement, and retention

- Master's degree
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience managing large-scale tentpole marketing events (e.g., Black Friday/Cyber Monday) with demonstrated revenue impact
- Experience leading and developing marketing teams toward growth-oriented objectives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually