Chevrolet New Vehicle Sales Consultant

POSITION SUMMARY

The Chevrolet New Vehicle Sales Consultant is responsible for selling new Chevrolet vehicles at Serra Chevrolet Saginaw while meeting dealership standards for gross profit, volume, and customer satisfaction. This role requires a customer-first approach, strong product knowledge, and the ability to guide buyers through the entire purchase and delivery experience.

ESSENTIAL DUTIES & RESPONSIBILITIES

Customer Engagement & Sales

• Approach, greet, and offer assistance to every customer who enters the dealership showroom or sales lot

• Assist customers in selecting a vehicle by asking thoughtful questions and listening carefully to their needs

• Explain product performance, features, applications, and benefits to prospective buyers

• Describe all optional equipment available for purchase

• Offer test drives to all prospects and follow dealership procedures to obtain proper identification prior to each drive

• Sell and deliver an acceptable number of vehicles per month as determined by dealership standards

• Ensure that the Sales Manager has an opportunity to meet each customer

Product Knowledge & Professional Development

• Stay current on new Chevrolet products, features, accessories, and their benefits to customers

• Understand equity, values, and depreciation and be able to explain them clearly to customers

• Attend product and sales training courses as requested by the Sales Manager

• Establish personal income goals consistent with dealership productivity standards and develop strategies to achieve them

• Review and analyze activity at the end of each day, week, month, and year to improve time management and effectiveness

Delivery & Follow-Up

• Prepare sold vehicles for customer delivery prior to the customer's arrival

• Deliver vehicles to customers, ensuring they understand all operating features, warranty coverage, and paperwork

• Introduce customers to Service Department personnel to emphasize the quality and availability of dealership service

• Schedule the customer's first service appointment

• Follow up on all post-delivery items including tag and title work, we-owes, and special requests to ensure all customer expectations are met

• Maintain an owner follow-up system that encourages repeat and referral business

• Maintain a prospect development system to build a consistent pipeline

Administrative & General

• Utilize the dealership's sales control and follow-up system consistently

• Write complete sales orders and process paperwork in accordance with established dealership practices

• Turn 100% of closed deals to the F&I Manager along with properly completed paperwork

• Know and understand all federal, state, and local laws governing retail auto sales

• If applicable, actively participate in marketing content creation efforts including photo, video, and customer photo content for website and social media exposure

• Help maintain lot appearance

• Maintain a professional appearance as defined by dealership policies

• Attend all sales meetings

QUALIFICATIONS

Requirements

• Valid driver's license required

• Ability to perform each essential duty satisfactorily

• Strong interpersonal skills with a high commitment to customer satisfaction

• Professional personal appearance and demeanor