Job Description
La Mesa RV A family owned and operated company, La Mesa RV was founded in 1972. Our original location was in La Mesa, California. We have recently relocated to Phoenix, AZ. Our business philosophy is Customers and Employees are the most important people in the world. Putting this belief into practice has enabled James K, our founder, to guide LMRV on a path of growth and prosperity. LMRV has grown over the years to become one of the largest multi-location RV dealerships in the world and is recognized as a leader in the industry.
LMRV is currently hiring for a On-Camera Content Strategist for our growing team. The On-Camera Content Strategist is responsible for turning RV inventory, events, and dealership activity into high-performing social content. This role combines on-camera talent, hands-on video production, and social media execution to consistently create engaging, platform-native content.
This is not a behind-the-scenes production role. This is a creator-operator hybrid responsible for both appearing in content and ensuring it performs.
Apply to LMRV!! We offer a lot of room to grow internally!
Key Responsibilities
On-Camera Content Creation
- Serve as a primary on-camera personality for RV walkarounds, event coverage, and short-form social content
- Concept and execute engaging video ideas based on inventory, promotions, and live dealership activity
- Clearly communicate product features, benefits, and differentiators in a natural, unscripted style
- Act as a trusted, relatable voice for the brand across social platforms
Video Production (Social-First)
- Independently shoot and edit short-form video content optimized for Instagram, Facebook, and YouTube Shorts
- Maintain fast turnaround times to support real-time inventory and event marketing needs
- Collaborate with internal video and design teams for larger-scale or campaign-driven content
Social Media Execution & Calendar Ownership
- Own day-to-day publishing and scheduling via Hootsuite
- Execute against an established content strategy focused on events, retail locations, and featured inventory
- Manage and evolve the social media calendar in alignment with marketing priorities
Performance Tracking & Optimization
- Monitor and report on content performance, including engagement rate, follower growth, and reach
- Track share of voice and competitive positioning within the RV and automotive category
- Use performance insights to refine content direction, formats, and messaging on a monthly basis
Brand & Content Strategy Alignment
- Ensure all content aligns with brand voice, campaign goals, and dealership priorities
- Apply influencer-style storytelling techniques to increase reach and engagement
- Stay current on platform trends and adapt content accordingly
Qualifications
Required
- Proven experience as an on-camera content creator for a brand, dealership, or media platform
- Demonstrated success producing high-performing short-form video content (portfolio required)
- Experience managing or contributing to brand social media accounts
- Strong understanding of Instagram and Facebook content strategy; familiarity with YouTube as a demand generation channel
- Ability to independently shoot and edit video using mobile or lightweight production setups
Preferred
- Experience in RV, automotive, or enthusiast-driven product categories
- Background in influencer or creator-led content production
- Familiarity with Hootsuite or similar tools
- Comfort analyzing performance data and adjusting content strategy based on results
What Success Looks Like
- Consistent production of engaging, on-brand content aligned to inventory and events
- Measurable growth in engagement, audience reach, and follower base
- Strong on-camera presence that builds trust and connection with the audience
- Reliable execution of the social media calendar with minimal oversight
- Clear contribution to increased visibility of key units and dealership activity
If you are looking for a role within a GROWING industry and a company that offers a family focused, FUN corporate culture, competitive pay, healthcare coverage, 401K and so much more then APPLY TODAY to learn more!!
Come join our FAMILY - where our core values are: Fun, Attitude, Make their day, Integrity, Listen and qualitY
Please look at our website: https://www.lamesarv.com/
La Mesa RV and affiliated companies are an Equal Opportunity Employer that strives to provide an inclusive work environment through the diverse talents of our team. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.