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Vertical Marketing Lead
Remote: United States | CanadaPosted 3 months ago
Full-timeremote
Job Description
About the role
We're hiring a Vertical Marketing Lead to build Quo's go-to-market playbook for industry verticals — starting with home services. Quo serves over 90,000 small businesses, and home services is already one of our strongest segments — we know the product wins here. This role exists to go deeper. Your job is to develop the repeatable model for how we enter, win, and scale within a vertical, then carry that playbook into new industries over time.
This is a high-ownership IC role and the first of its kind at Quo. You'll own strategy and execution end-to-end: from industry research and positioning through campaign builds and sales enablement. You're responsible for the pipeline and revenue that come out of it.
This role reports to the Sr. Director, Paid Growth.
Some of the things you’ll do:
- Own vertical GTM strategy end-to-end: research buyer personas, buying dynamics, and competitive landscape for each priority vertical, and translate that into a complete go-to-market playbook.
- Build the full go-to-market toolkit for each vertical: positioning and messaging frameworks, industry landing pages, email sequences, case studies, product one-pagers, and competitor battlecards.
- Design and run structured experiments to drive acquisition and conversion. Own the metrics: signup volume, trial conversion, and downstream revenue impact within your verticals.
- Be the voice of vertical buyers internally, informing product roadmap decisions, integration priorities, and positioning choices with firsthand customer insight.
- Own the vertical buyer's self-serve journey from first touch through activation. Shape the signup flow, onboarding experience, and in-product messaging.
- Represent Quo at industry events and conferences. Build relationships with operators, influencers, and partners.
- Support the sales-assisted path for larger vertical or franchise accounts with collateral and campaign support.
- Develop a repeatable model for entering new verticals so we can expand quickly.
About you
- 8+ years of experience in growth, product marketing, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.
- Track record of owning pipeline or revenue targets and delivering against them. You can point to specific metrics you moved from A to B.
- Demonstrated experience building a GTM motion from scratch for a new market, segment, or vertical — not just optimizing an existing one.
- Excellent research skills — you can develop genuine fluency in a new industry quickly, map the buyer landscape, and translate that into sharp positioning.
- Strong writing skills — you produce polished positioning documents, customer-facing messaging, and sales enablement collateral independently.
- You’re AI-native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision-making.
- You’re energized by being in the field, talking to customers, and understanding how an industry truly operates.
- Experience in working with or selling into home services, field services, trades, or franchise operations is a strong plus.
Compensation
The annual base salary range for this position is as follow, plus equity and benefits:
- SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $192,000 USD
- All other US Locations: $147,000 - $173,000 USD
- Canada: $150,000 - $175,000 CAD
The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.