Snowbird Sr. Brand & Digital Marketing Manager
Job Description
Location: Salt Lake City, Utah
Snowbird is situated in the middle of the Wasatch Mountain Range and is not only home to awe-inspiring views and mighty terrain, it is also home to employees equally as remarkable. Snowbird is continually looking for the best, those who share a passion for these mountains and the outdoors. Snowbird is a unique resort with distinct summer and winter seasons and offers full-time, part-time and seasonal positions.
TITLE: Sr. Brand & Digital Marketing Manager
LOCATION: Snowbird
STATUS: Salaried, Full-time, Year-round
SCHEDULE: Monday – Friday, 9 am – 5 pm, In-Person at Snowbird with the potential for work-from-home occasionally after an introductory period
Must be able to work any day of the week including weekends and holidays.
Summary: Under the direction of the Assistant Director of Marketing, the Senior Brand & Digital Marketing Manager is responsible for driving Snowbird’s content strategy, brand articulation and creative direction while leading its adaptation and performance across digital channels, including Web, Paid, Social, Email, App, CRM, SMS & more. This role serves as both a brand steward and digital marketing leader, overseeing campaign strategy, creative development, content production, paid media, website performance and guest communication channels. Working closely with resort leadership, agency partners and internal stakeholders, this position ensures that all marketing initiatives support business objectives while maintaining a consistent and compelling brand presence across every guest touchpoint. The ideal candidate must have strong experience in digital content creation and strategic storytelling, with a robust background in brand development & digital marketing.
WHAT YOU’LL DO
Lead the development and evolution of the resort brand, ensuring consistency across all marketing channels and guest touchpoints.
Create campaign briefs, messaging frameworks and creative direction for major marketing initiatives that will help guide in-house and external agency partners into scaling brand positioning and reach.
Lead an agency of record in annual and seasonal campaign strategies that drive awareness, consideration, sales and visitation.
Oversee the production of advertising campaigns, content shoots, photography, video and branded assets.
Manage relationships with creative agencies, photographers, videographers, designers and other marketing vendors.
Ensure all creative work aligns with brand standards and business objectives.
Identify opportunities to strengthen the resort's unique brand positioning and storytelling.
Drive and manage Snowbird’s content, brand and digital strategy and creation.
Day-to-day oversight of in-house creative and digital team (graphic design/photography/videography / social media/print shop / CRM / digital) and creative requests in the project management system.
Drive overall social media strategy and provide strong tactical leadership to the social media team.
Oversee content strategy and editorial planning across digital channels.
Develop compelling written content for advertising, website, email, social media and promotional materials.
Ensure messaging remains aligned across paid, owned and earned channels.
Manage project timelines, budgets and campaign deliverables.
Present marketing plans, campaign results and strategic recommendations to leadership.
Stay current on marketing trends, technology and industry best practices.
Collaborate with and act as a leader on the broader marketing team – be flexible to suggestions, curious about different approaches and fervent in convictions to elevate team’s acumen.
WHAT YOU NEED TO GET THE JOB DONE
High School Diploma or equivalent
Bachelor's Degree in a related field required.
Minimum 4-6 years of marketing/content/creative work experience.
Content marketing experience is a must. Minimum 2-4 years of leadership experience required.
Must be at least 21 years of age.
Must be able to ski or snowboard at an advanced level and can pass a physical capacity screening.
SKILLS
Strategic thinker with strong creative instincts and business acumen.
Excellent written, verbal and presentation skills.
Strong understanding of brand development and storytelling.
Proven ability to analyze data and make performance-driven marketing decisions.
Ability to work effectively in a fast-paced environment and meet deadlines.
Strong attention to detail and organizational skills.
Experience with photography, video production or creative direction preferred.
Self-motivated with the ability to work independently and collaboratively.
Passion for skiing, snowboarding, mountain culture and outdoor recreation with a minimum intermediate skiing/riding ability required.
Experience in optimizing, analyzing and leading digital marketing channels. Direct PPC/Paid Media, CRM and website experience required.
Proven ability to shoot and edit photos and/or video
WORK SCHEDULE
Shifts vary, may be early morning or late evening, weekends, holidays, depending on business levels.
Typical work week is Monday - Friday, 9 am - 5 pm, with some nights and weekends as required by workload and events.
This position is in-person at Snowbird with the potential for work-from-home occasionally after an introductory period
WORKING CONDITIONS
Must be prepared to stay overnight if necessary on occasional times of road closures.
May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.
Must be able to lift 25 lbs.
Must be able to stand for long periods of time.
Must demonstrate ability to bend, kneel, handle, reach, grasp and perform repetitive motions.
General office environment with limited physical activity.
Work is outdoors and requires constant exposure to cold and other extreme weather conditions.
Work is routine in pleasant, comfortable surroundings. General office conditions prevail.
Work is subject to frequent interruptions making continuity and accuracy difficult, frequent exposure to noise.
WHY WORK HERE
Snowbird season pass and comp ticket benefits
Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
401k with company match
Discounts with POWDR partners
Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. We require all candidates that receive and accept employment offers to complete a background check before being hired and comply with our professional appearance, drug & alcohol, and employee conduct policies.
Snowbird is proud to be an equal-opportunity employer. We do not stand for discrimination or harassment of any kind. Further, we stand for diversity of thought, background, race, sexual orientation, gender and belief. Whether you are looking for full-time, part-time, seasonal, multi-seasonal or year-round employment, Snowbird provides a dynamic and friendly environment with many great benefits and perks.
If you are passionate about the outdoors, check out our open positions and apply online today!