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Lead enterprise-level discussions around holistic paid social investment allocation, ensuring integration across the broader marketing mix
Develop a portfolio-wide approach to paid social by establishing clear, defensible enterprise POVs on strategy, channel prioritization, and budget allocation
Provide strategic oversight of paid social programs, serving as the primary liaison between agency partners and internal brand teams — with enough platform fluency to rigorously QA agency output
Drive access to and activation of advanced platform capabilities across Meta, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snap, and emerging channels
Monitor industry trends, platform updates, and best practices — synthesizing them into actionable ways of working and sharing them broadly across the org
Identify knowledge gaps among internal stakeholders and develop training and education approaches to ensure paid social best practices are understood and applied consistently
Hold agency partners to a high bar — fostering a collaborative relationship while driving accountability to performance and results
Ensure portfolio brands are operating at full capability within the social ecosystem — not simply maintaining presence, but actively competing for attention and outcomes
Serve as a trusted advisor and thought partner to senior leadership, helping shape each brand’s long-term paid social vision
Define and track clear KPIs for paid social investment across the portfolio, building roadmaps that connect today’s activity to long-term growth
Paid Social Media Strategist
New York City, NY$104K - $146K / yearPosted 2 weeks ago
Full-timehybridsenior