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Edgewell Personal Care

Paid Social Media Strategist

New York City, NY$104K - $146K / yearPosted 2 weeks ago
Full-timehybridsenior

Job Description

  • Lead enterprise-level discussions around holistic paid social investment allocation, ensuring integration across the broader marketing mix
  • Develop a portfolio-wide approach to paid social by establishing clear, defensible enterprise POVs on strategy, channel prioritization, and budget allocation
  • Provide strategic oversight of paid social programs, serving as the primary liaison between agency partners and internal brand teams — with enough platform fluency to rigorously QA agency output
  • Drive access to and activation of advanced platform capabilities across Meta, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snap, and emerging channels
  • Monitor industry trends, platform updates, and best practices — synthesizing them into actionable ways of working and sharing them broadly across the org
  • Identify knowledge gaps among internal stakeholders and develop training and education approaches to ensure paid social best practices are understood and applied consistently
  • Hold agency partners to a high bar — fostering a collaborative relationship while driving accountability to performance and results
  • Ensure portfolio brands are operating at full capability within the social ecosystem — not simply maintaining presence, but actively competing for attention and outcomes
  • Serve as a trusted advisor and thought partner to senior leadership, helping shape each brand’s long-term paid social vision
  • Define and track clear KPIs for paid social investment across the portfolio, building roadmaps that connect today’s activity to long-term growth
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    1001-5000 employees
    Shelton, Connecticut, US
    Website
    Paid Social Media Strategist at Edgewell Personal Care | Renata