Content Producer

ABOUT US

At SharkNinja, we are a consumer problem-solving company on a mission to positively impact people's lives every day in every home around the world. SharkNinja Studios is the in-house creative engine driving best-in-class content across broadcast, digital, retail, and social platforms. We create high-performance storytelling that showcases product innovation, builds trust, and drives conversion.

THE ROLE

We're looking for a Content Producer who operates as a true creative partner, not just managing projects but owning outcomes. This role requires a balance of creative instinct, operational rigor, and deep curiosity.

Producers at SharkNinja lead projects end-to-end from early research and creative development through production, post, and final delivery. They are responsible for ensuring every piece of content is grounded in product truth, aligned with marketing objectives, and executed at the highest level of quality.

This role is ideal for someone who thrives in a fast-paced environment, takes initiative, and is motivated by building impactful, performance-driven content.

KEY RESPONSIBILITIES

 

Own the Project from Start to Finish

→ Lead full lifecycle production across multiple content types (broadcast, OTT, paid social, digital)

→ Drive alignment across cross-functional teams including Marketing, Creative, PD, Engineering, and Operations

→ Anticipate risks, solve problems proactively, and maintain momentum throughout all phases of production

→ Ensure projects are delivered on time, on budget, and at the highest creative standard

 

Drive Creative Excellence Through Product Understanding

→ Develop deep expertise in assigned products and categories

→ Translate technical product features into compelling, consumer-first storytelling

→ Partner closely with Product Development and Engineering to uncover differentiators and ensure accuracy

→ Think like a consumer - identifying key problems, insights, and motivations that shape creative direction

 

Lead Research & Insight Development

→ Conduct competitive and category research to inform creative strategy

→ Identify patterns, gaps, and opportunities to differentiate SharkNinja content

→ Synthesize research into clear creative inputs that guide scripts, storyboards, and production decisions

 

Align Creative with Business & Marketing Objectives

→ Ensure all creative work supports broader GTM strategies, messaging priorities, and target audiences

→ Challenge creative that does not align with brand DNA or product truth

→ Track evolving inputs and maintain alignment across stakeholders throughout the project lifecycle

 

Champion Best-in-Class Product Demonstrations

→ Identify, develop, and refine product demos that clearly communicate performance and differentiation

→ Partner with internal demo teams to test, iterate, and pressure-test concepts prior to production

→ Ensure demos are visually compelling, repeatable, and effective on camera

 

Lead On-Set & Post-Production Execution

→ Act as the brand's eyes and ears on set — ensuring storytelling, performance, and execution meet expectations

→ Collaborate closely with directors, DPs, and editors to guide creative decisions in real time

→ Drive post-production workflows, providing clear direction and feedback through edit cycles

→ Ensure final deliverables meet all quality, technical, and distribution requirements

 

Ensure Clear Communication & Accountability

→ Maintain consistent, transparent communication across all stakeholders

→ Document key decisions, changes, and learnings throughout the project

→ Provide clear recaps, timelines, and expectations to ensure alignment and ownership across teams

 

 

QUALIFICATIONS

 

✓ 5+ years of experience in content production (agency, in-house, or production company)

✓ Proven experience producing commercial, digital, or branded content from concept through delivery

✓ Strong understanding of video production workflows (pre-production through post)

✓ Experience working with cross-functional teams in fast-paced environments

✓ Ability to balance creative thinking with operational execution

✓ Excellent communication, organization, and problem-solving skills

✓ Experience managing budgets, timelines, and external vendors

✓ Experience with setting up systems and workflows with AI Technology

 

 

 

 

OUR MINDSET

At SharkNinja Studios, we operate with an Explorer's Mindset - approaching every project with curiosity, ownership, and a commitment to excellence. We ask questions, challenge assumptions, and push beyond the brief to deliver work that stands out in the market.

 

WHY JOIN US

 

✓ Be part of a high-performing, in-house creative team shaping global campaigns

✓ Work on innovative products that solve real consumer problems

✓ Collaborate with cross-functional partners across product, marketing, and engineering

✓ Opportunity to own impactful work and grow within a fast-scaling organization