Vice President of Marketing and Communications
Job Description
Purpose of Position:
The Vice President of Marketing and Communications leads a team of communications and digital specialists, public relations and marketing professionals, and external marketing/design firms that support the Planned Parenthood of Wisconsin brand internally and externally. The role integrates earned, owned, paid and organic media, sets out the overall communications strategy for public policy campaigns, organizational advertising, outreach events, and internal communications across departments. The role centers the staff, patient, and community member experience to support an overall sense of belonging to the organization. The position plays a key leadership role translating cross-functional strategic initiatives into actionable plans that create clarity, consistency, and trust across staff, board, patient, donor, partner, and supporter audiences.
Knowledge, Skills and Abilities:
- Must support the mission of Planned Parenthood of Wisconsin and be committed to a culture of collaboration and excellent customer service.
- Must have a demonstrated commitment to the values of diversity, equity, inclusion, and belonging.
- Must show a demonstrated ability to communicate a range of topics impacting organizational brand and targeted audiences such as health care services, public health outcomes, fund development and educational programming, public policy and legal proposals and impacts.
- Must have an ability to develop organization-wide marketing and communication strategies.
- Must have demonstrated expertise in media relations, rapid response, and crisis communication.
- Experience with MS365 applications.
- Experience with project management tools/systems.
- Must have a strong understanding of the evolving dynamics of communications and narrative building.
- Must show an ability to balance multiple projects.
Education and/or Experience:
- Bachelor’s degree in policy, communications, journalism, political science, psychology or related field required.
- Minimum of 8–10 years of progressive communications experience, including roles in public relations, communication, marketing, and executive–level leadership.
- Experience in the fields of health care delivery and innovation, reproductive health, public health, government programs, advocacy and public policy, or litigation preferred.
- An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered.
- Must have demonstrated supervisory experience.
Supervisory Experience:
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position is predominantly sedentary with intermittent (15% or less of time in typical week) standing and walking.
- May require lifting and/or carrying objects weighing up to 2 pounds.
Other Physical Requirements:
- Repetitive motions of hands and wrists related to typing on a keyboard and using a mouse.
Vision and Hearing Abilities:
- Close vision
- Distinguish color
- Speaking
- Hearing
Working Conditions:
This position is generally performed in an office environment but involves interruptions. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations, however, may be made to enable individuals with disabilities to perform said essential functions.
Other environmental and/or working conditions:
Normal noise levels
Working Hours:
Occasional evening and/or weekend hours may be necessary.
Driving Conditions:
This position may include occasional travel. Must have access to transportation. If driving personal vehicle, a valid driver's license and auto insurance in accordance with agency liability standards is required
Purpose of Position:
The Vice President of Marketing and Communications leads a team of communications and digital specialists, public relations and marketing professionals, and external marketing/design firms that support the Planned Parenthood of Wisconsin brand internally and externally. The role integrates earned, owned, paid and organic media, sets out the overall communications strategy for public policy campaigns, organizational advertising, outreach events, and internal communications across departments. The role centers the staff, patient, and community member experience to support an overall sense of belonging to the organization. The position plays a key leadership role translating cross-functional strategic initiatives into actionable plans that create clarity, consistency, and trust across staff, board, patient, donor, partner, and supporter audiences.
Knowledge, Skills and Abilities:
- Must support the mission of Planned Parenthood of Wisconsin and be committed to a culture of collaboration and excellent customer service.
- Must have a demonstrated commitment to the values of diversity, equity, inclusion, and belonging.
- Must show a demonstrated ability to communicate a range of topics impacting organizational brand and targeted audiences such as health care services, public health outcomes, fund development and educational programming, public policy and legal proposals and impacts.
- Must have an ability to develop organization-wide marketing and communication strategies.
- Must have demonstrated expertise in media relations, rapid response, and crisis communication.
- Experience with MS365 applications.
- Experience with project management tools/systems.
- Must have a strong understanding of the evolving dynamics of communications and narrative building.
- Must show an ability to balance multiple projects.
Education and/or Experience:
- Bachelor’s degree in policy, communications, journalism, political science, psychology or related field required.
- Minimum of 8–10 years of progressive communications experience, including roles in public relations, communication, marketing, and executive–level leadership.
- Experience in the fields of health care delivery and innovation, reproductive health, public health, government programs, advocacy and public policy, or litigation preferred.
- An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered.
- Must have demonstrated supervisory experience.
Supervisory Experience:
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position is predominantly sedentary with intermittent (15% or less of time in typical week) standing and walking.
- May require lifting and/or carrying objects weighing up to 2 pounds.
Other Physical Requirements:
- Repetitive motions of hands and wrists related to typing on a keyboard and using a mouse.
Vision and Hearing Abilities:
- Close vision
- Distinguish color
- Speaking
- Hearing
Working Conditions:
This position is generally performed in an office environment but involves interruptions. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations, however, may be made to enable individuals with disabilities to perform said essential functions.
Other environmental and/or working conditions:
Normal noise levels
Working Hours:
Occasional evening and/or weekend hours may be necessary.
Driving Conditions:
This position may include occasional travel. Must have access to transportation. If driving personal vehicle, a valid driver's license and auto insurance in accordance with agency liability standards is required