
Sales Development Representative
Job Description
How you'll add value:
- Outbound Prospecting (US SMB Restaurant Market): Execute high-activity, high-quality cadences to restaurant SMB decision makers using calls, emails, social, and video; personalize messaging to ideal customer profile (ICP) roles and pain points.
- Qualification: Run crisp qualification calls to confirm fit against ICP and qualification criteria; articulate the value proposition and handle common objections.
- Pipeline Generation: Consistently meet or exceed monthly targets for qualified sales opportunities and pipeline created; maintain reliable follow-up to maximize show rates and conversion.
- Prospecting: Build and refine target lists aligned to ICP; research accounts and personas to tailor outreach and identify triggers.
- Messaging & Communication: Write clear, concise emails; adapt messaging by persona and lifecycle stage; maintain a professional, brand-aligned tone.
- Process & Systems: Maintain excellent CRM hygiene; follow sequence/cadence standards; log activities, notes, and next steps accurately and promptly.
- Collaboration: Partner with Account Executives on account plans, meeting prep, and high-quality handoffs; share prospect feedback with Marketing and leadership to improve campaigns and messaging.
- Continuous Improvement: Participate in regular coaching, call reviews, and training; apply feedback to improve connect rates, meeting quality, and funnel conversion.
- Additional duties as assigned.
What you'll need to be successful in this role:
- Strong proficiency in English (written and verbal); able to craft professional outreach, conduct discovery, and manage objections confidently.
- Experience with outbound SDR motions for SMB segments (cold calling, email sequencing, multi-channel cadences) targeting US-based prospects.
- Familiarity with SDR tools and workflows (CRM, sequencing/engagement platforms, data providers, conversation intelligence); comfortable adopting new technologies and processes.
- Excellent organization and time management; able to manage priorities, follow SLAs, and maintain consistent activity quality and volume.
- Growth mindset and coachability; receptive to feedback and committed to continuous improvement.
- Clear, professional communication and a customer-first mindset in all interactions.
Compensation
- Compensation for this position is $770,000 OTE Annually.