Lead Content Strategy and Performance Manager

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block!

H&R Block is seeking a Lead Content Strategy and Performance Manager to join our Corporate Communications team, reporting to the VP of Corporate Communications. You will be responsible for ensuring the right message reaches the right audience at the right time by aligning channel strategy to business priorities, improving user experience, and driving consistency, efficiency, and performance across all communication touchpoints.

 

This is a role for someone who thrives at the intersection of strategy and execution. You will lead cross-functional editorial planning, optimize channel performance, and build the systems and relationships that enable our communicators to do their best work. This person will serve as the connective tissue that ensures our content works harder and drives business results.

 

If you're energized by solving complex communication challenges, building operational excellence, and creating seamless experiences, this role offers the opportunity to make a significant impact on how H&R Block connects, informs, and engages its stakeholders.

 

Day to day, you'll...

 

• Lead integrated content strategy aligned to business priorities and audience needs
• Define channel roles, messaging hierarchy, and content frameworks
• Ensure consistency across internal and external channels
• Offer guidance grounded in data, insights, and audience needs
• Own enterprise editorial calendar and weekly/monthly content planning cadence
• Drive cross-functional alignment on key moments and messaging priorities
• Oversee content governance standards, workflows, and approvals
• Provide strategic oversight of channel mix and content distribution
• Continuously optimize based on audience behavior and performance data
• Ensure a seamless, consistent user experience across touchpoints
• Manage our intranet and media site to troubleshoot and optimize content
• Ensure messaging is delivered in a timely manner during crisis situations
  
• Define KPIs and success metrics across channels
• Translate data into insights and actionable recommendations
• Build reporting frameworks that connect content to business impact
• Manage content and channel investment strategy
• Allocate resources based on performance and priority initiatives
• Identify efficiencies and opportunities to scale impact
• Balance strategic investments with tactical platform maintenance needs
• Establish internal and external benchmarks for content performance
• Monitor industry trends and emerging best practices
• Drive test-and-learn culture to improve effectiveness over time
• Scale successful content strategies and solutions across other enterprise platforms

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 8+ years of experience in content strategy, editorial strategy, communications, digital marketing, or a related field, with demonstrated ownership of enterprise‑level content initiatives

• Experience with enterprise calendaring and editorial planning tools to manage complex, cross‑functional content pipelines
• Working knowledge of Adobe Experience Manager and/or Adobe Writer for structured content authoring and publishing

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.

Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.


Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

$101,200.00 - $161,900.00/Yr.

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