Senior Enablement Lead (Analytics, CRO & Personalisation)

Agency :

DMPG

Job Description :

Summary
This is a chance to be part of a growing team delivering real value for major clients. We are in most cases considered as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value through excellence.

Senior Enablement Lead (Analytics, CRO & Personalisation)

Who we are

DMPG is a highly experienced team providing digital experience enablement services to our clients. We punch well above our weight and boast an impressive client roster including Audible, Boden, Royal Mail, TUI, Whitbread and many more high profile organisations.

We always strive to go beyond client expectations, and we are recognised as leaders in our industry. We now need to grow our team, and we are looking for a Senior Enablement Lead who shares our enthusiasm to support clients to build a single customer view and integrate that with customer activation platforms or other data platforms for analysis.

What we do

Our core enablement services cover six key components within two service strands:

DATA COLLECTION

1. Data layer strategy, design and implementation

2. Tag management strategy, deployment and maintenance

3. Analytics strategy, implementation and insights support

DATA ACTIVATION

4. Conversion rate optimisation strategy, execution and insights support

5. Personalisation strategy, execution and insights support

6. Omni-channel digital customer experience journey orchestration We guide our clients onto a digital maturity path to ensure they get the greatest value from their data set by removing any inefficiencies or uncertainties around accuracy.

We guide our clients onto a digital maturity path to ensure they get the greatest value from their data set by removing any inefficiencies or uncertainties around accuracy.

The Role Right now we are looking for really exceptional candidates for a substantial leadership position within DMPG, driving forward data collection with our most exciting clients . We are temporarily losing one of our senior client enablement leads to maternity leave and as such a big opportunity has emerged to support the growth of the business. Enablement Lead is perhaps the role we find hardest to recruit for, but for the right person it is an entirely unique opportunity to map out & implement a digital landscape for prominent global businesses, with DMPG’s deep and easily tapped pool of expertise at your disposal and our complete backing for whichever paths you choose.

While extensive experience with Adobe Analytics & an evident appetite for learning are the more obvious essentials here, to succeed in this role you need to also enjoy managing complex projects and communicating your vision to decision makers who typically know less than you about the subject and might initially be quite sceptical.

While Adobe Analytics and Customer Journey Analytics is the core technology within this role, the Client Enablement Leads typically manage multifaceted projects and must have a good working understanding of all DMPG services. These supplemental skills are desirable but can be developed on the job where there is sufficient aptitude.

In this role you will report to the Head of Enablement Team, who will support you on all client tasks and ensure you’re getting the best possible support from the team to deliver for your clients & accelerate your career. Your day-to-day responsibilities will include:

● Being the primary interface for our clients running their workstreams as per 6 core services listed above. We predominantly support those services via Adobe technology (Adobe Analytics, Adobe Launch, Adobe Target and Adobe Campaign), with Google-stack clients managed by a mostly distinct wing of the business.
● Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.
● Provide strategic guidance on measurement, optimisation, and activation initiatives
● Identify opportunities to improve client data maturity and support the Client Services Director and the client on their digital experience strategy and tool selection
● Delivering training support to your clients based on your advanced capabilities/experience of the core tools we use
● Data Collection: working closely with Enablement Specialists and developers, you’ll oversee the successful delivery of data collection initiatives, ensuring solutions align with client business objectives by:

○ Creating and reviewing requirements documentation
○ Reviewing and supporting solution reference designs, implementation plans, and QA processes
○ Supporting the configuration of analytics tools (Report Suites, Target Activities etc)
○ Coordinating the internal team members and client stakeholders to ensure deliverables are completed on time
○ Supporting the delivery team to ensure QA is completed to the highest standard
○ Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met
dmpgteam.com
○ Acting as a subject matter expert in Adobe Analytics and or Customer Journey Analytics implementation
 Data Activation and Optimisation: working closely with clients, Enablement Specialists, and developers, you will lead data activation and optimisation initiatives that improve customer experiences and drive measurable business outcomes by:
o Leading experimentation and optimisation programmes for clients
o Supporting the design, prioritisation, and delivery of A/B tests and personalisation activities
o Supporting personalisation strategy, execution, and measurement initiatives
o Helping clients design and optimise omni-channel customer journeys and activation programmes
o Analysing test results, and provide recommendations to improve customer experiences and business outcomes

Your ESSENTIAL skills and experience

Technical
- 5+ years Adobe Analytics, including extensive use of admin functions & Workspaces (additional 1+ years Adobe Customer Journey Analytics supporting use-cases for implementing journeys across platforms and channels preferred)
- Ability to support clients across workstreams that span Data Collection AND Data Activation
- Proficient in google / microsoft office tools inc. spreadsheets and slide decks
Personal
- Proactive by default
- Excellent communication skills - verbal, written & presentation material + delivery
- Excellent task management skills & comfort triaging a long task list
- Enjoys working in a fast-paced, team environment
 

Additional benefits include:

● 5% Pension

● Bonus & Commission Schemes

● Employee Rewards & Benefits/Discounts Programme

● Enhanced Maternity/Paternity/Family Leave

● Private Medical Cover

● Training & Development Budgets

● £5k Limit on Cycle to Work Scheme
● Flexibility in Working Hours/Location

Location
London-based (1 day per week), with the option of further meeting-up in Central London as needed to deliver projects for clients.

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Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.