INTERN, MARKETING

POSITION PURPOSE: The CRM Operations & Loyalty Intern will support the Loyalty & CRM Manager in executing and optimizing customer engagement campaigns across e-mail and loyalty channels. The Intern will play a key role in improving reporting visibility, streamlining campaign operations, and supporting cross-functional coordination. They will gain experience in lifecycle marketing strategy, campaign execution, and how data-driven insights inform marketing decisions within a national restaurant brand. ESSENTIAL DUTIES AND RESPONSIBILITIES: INTERNS WILL LEARN: • CRM and loyalty platform operations (campaign setup, QA, deployment) • How to analyze marketing performance across email and loyalty channels • Marketing operations workflows and cross-functional coordination • How large-scale promotional calendars are managed end-to-end including monthly calendar planning and an integrated tent-pole event. WORK OVERVIEW: 1. CRM & Loyalty Reporting Support • Compile and analyze daily loyalty performance metrics • Compile campaign-level CRM performance metrics (email/SMS) • Identify trends and summarize weekly insights 2. Campaign Execution & QA Support • Brief and setup loyalty offers in Punchh • QA and Test campaigns • Lead cross functional initiatives including QA, communications, and business optimization • Manage campaign timelines and ensure on-time deployment 3. Promotional & eGift Card Planning Support • Design annual eGift promotional calendar • Coordinate creative briefs for upcoming holidays (Halloween/DDLM, Christmas) • Track timelines, asset delivery, and reporting requests QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS: To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required. EDUCATION/WORK EXPERIENCE: Undergraduate student, college seniors, or recent college graduate (within the last 12 months). Must be actively enrolled or recently graduated from a degree program in Marketing, Business, or related field.