Marketing Consultant

The Marketing Consultant for Callaway Resort & Gardens serves as the strategic and operational leader of all marketing and advertising functions supporting the resort, recreation, entertainment, events and hospitality offerings across the 2,500-acre destination. This role partners closely with senior leadership to develop and execute comprehensive, data-driven marketing strategies designed to drive lodging occupancy, guest visitation during key seasonal events, gardens attendance, season passholder growth, and revenue performance across all business units. The Marketing Director ensures all efforts align with the mission, values, guest experience standards, and long-term vision of Herschend and Callaway Resort & Gardens.