Manager Marketing Software Solutions

Job Summary

The Marketing Manager – Software Solutions is responsible for developing and executing the go to market strategy, demand creation programs, and marketing execution for Border States’ software solutions portfolio. This role leads cross functional planning and launch activities, creates differentiated value propositions, and drives pipeline growth, brand visibility, and customer engagement across the software sales channel. As an individual contributor, this role partners closely with Product Management, Sales, Customer Support, and Marketing teams to bring offerings to market, build compelling messaging, and enable the sales organization with content, tools, and programs that accelerate adoption and revenue growth. This position owns the planning and execution of integrated marketing campaigns, demand programs, and performance measurements to support pipeline and revenue objectives.

Responsibilities

Essential Functions

• Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
• Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
• Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
• Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
• Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
• Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
• Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
• Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
• Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
• Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
• Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
• Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
• Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
• Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.

Non-essential Functions

• Assists with onboarding and training new marketing or sales facing employee owners within the Marketing and Revenue Operations teams.
• Supports documentation, knowledge management, and organization of marketing assets, campaign materials, and GTM resources.
• Participates in cross functional meetings or project teams to stay aligned with business changes impacting go to market execution.
• Performs other duties as assigned by supervisor or other designate.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required. 
• 5+ years of B2B marketing experience, including experience in software or technology marketing. 
• Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution.
• Strong analytical skills with experience in campaign measurement, reporting, and optimization.
• Experience with CRM and marketing automation platforms, preferably Salesforce.
• Demonstrated success introducing new solutions or offerings to existing markets.
• Experience with reseller, partner, or channel marketing is highly desired.
• Strong communication, collaboration, and project management skills.
• Self starter with the ability to navigate ambiguity and drive execution with minimal direction.
• Entrepreneurial mindset with the ability to balance process, governance, and agility.

Skills and Abilities

• Ability to translate business and buyer needs into compelling value propositions and marketing strategies.
• Process oriented, natural ombudsman for efficiency and effectiveness.
• Leadership and influence ability up and across organization.
• Ability to challenge the status quo, continually seeking opportunities for improvement.
• Marketing measurement analysis, visualization, and storytelling.
• Precision and attention to detail.
• Ability to solve problems/meet goals in creative ways with limited resources.
• Effective communication skills and an ability to adapt to audience needs.

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

• Lift from Waist:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Lift from Floor:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Occasionally
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Carried for Distance:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all

Physical Activity

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation. Salaray range is $108,000.00 - 157,618.00 based on experience.