Media Analyst

About our family of companies:

We’re on a mission to bring learning to life! Across our family of companies—Learning Resources®, Educational Insights, and hand2mind—we create children’s toys, pet toys, educational products, and supplemental curriculum trusted by teachers and loved by families. As a growing, family-owned business and a Chicago Tribune Top Workplace, we are dedicated to helping kids succeed in school and develop a lifelong love of learning. If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award-winning team!

Team & Position Description:

We are currently seeking a Media Analyst to join our Shared Services Analytics Team! This role is a critical partner to our advertising teams and provides a great opportunity to join a high performing team in a hands-on role helping drive business and shape strategy. If a variety of projects is your jam, join us! 

What you’ll do day to day:

• Partner with our paid media teams to deliver actionable analytics and performance insights 
• Build and maintain cross platform advertising reporting and KPI frameworks (i.e. Amazon SA/DSP, Walmart Connect, Target Roundel, TikTok Ads, other TBD) 
• Develop automated dashboards and performance tracking in Power BI to monitor media efficiency and outcomes 
• Lead test and learn initiatives, including test design, execution, validation, and post analysis 
• Monitor retailer POS trends and promotional activity to inform media optimization and planning 
• Support data ingestion, quality assurance, validation, and mapping for new and existing ad platforms 
• Expand adoption and usage of advanced analytics tools (e.g., Amazon Marketing Cloud, Brand Analytics, Scintilla) 
• Partner with agencies and platform teams to evaluate incrementality frameworks and support MMM efforts 
• Act as subject matter expert for assigned tools and train team members on analytics tools, including Copilot 
• Champion a data driven, experimentation focused culture across advertising teams
• Other projects assigned

Key Performance Objectives:

• Partner with stakeholders to turn complex advertising and POS datasets to deliver clear, actionable recommendations and insights for key retailer accounts (including Amazon, Target, Walmart, etc.)
• Build scalable dashboards and reporting solutions to surface newly ingested ad platform data into PowerBI, including data quality audits, validation, and visualization
• Effectively analyze and compare performance across major retail and paid media platforms, helping identify cross-channel opportunities and performance drivers
• Support test-and-learn programs by designing, executing, and analyzing tests and experiments that quantify media impact and guide optimization decisions

Requirements & Ideal Attributes:

• Education: Bachelor's degree in a marketing or digital analytics related field
• Experience: 2+ years of marketing or digital analytics experience
• Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
• Execution excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines 
• Technical skills: Familiarity with SQL and modern analytics tooling; ability to learn and adopt new platforms quickly 
• Visualization & reporting: Proficiency in Power BI (or similar tools) to build scalable, automated dashboards 
• Cross platform analytics expertise: Working knowledge of major retail and paid media platforms (i.e. Amazon SA/DSP, Amazon Marketing Cloud, Walmart Connect, Target Roundel, TikTok Ads) 
• Data management: Comfort working with large, disparate datasets; strong attention to data quality, validation, and governance 

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $75,000 – $85,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here). 

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