Job Description
PRODUCT SPECIALIST
TRAINING WILL INCLUDE:
◻ Utilization of Customer Retention Management system (CRM)
◻ Step by step guidance on customer interaction
◻ Daily Tasks
◻ Product training
◻ Business Development Center (BDC)
◻ Online Manufacturer Training
◻ Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
◻ Understanding of paperwork
◻ Importance of Customer Satisfaction Index (CSI)
◻ Conflict resolution
◻ Inner workings of the automobile business
◻ Delivery process
◻ Customer follow up process, appointments
◻ Finance and Insurance (F&I) products
◻ Visit other dealerships
NON-NEGOTIABLE
REQUIREMENTS AND STANDARDS
INDIVIDUAL
STANDARDS
The Product Specialist Must:
❖ Possess the character and appearance standards of your specific dealership
❖ Maintain a positive, wholesome attitude towards life and the sales profession
❖ Engage in some kind of self-improvement program regularly
❖ Get along well with other employees of the dealership
WORK ORGANIZATION
STANDARDS
The Product Specialist Must:
❖ Know how to set objectives or quotas and how to figure a method or program of action to reach those goals
❖ Come to work each day with a plan of work for the day
❖ Have a positive owner-follow-up system
❖ Ability to be openly communicate with management
KNOWLEDGE STANDARDS
The Product Specialist Must:
v Learn why people buy and how to meet the needs of various types of customers
❖ Know the company sales and credit policies
❖ Have a thorough product knowledge of your own products and a general knowledge of competitive products
❖ Follow a sales plan with every customer