Job Description
Audience Studio is Personetics' financial growth intelligence platform for bank marketing teams - enabling them to discover high-value behavioral audiences from transaction data and prove business impact with closed-loop financial attribution. The product is in the design partner stage - this PM will help shape it into a scalable, market-ready product.
The PM will own the full product lifecycle for Audience Studio: shaping strategy, driving the roadmap, working closely with design and engineering, and being the voice of the marketing buyer at banks. This is a 0-to-1 mindset role in a maturing product - we need someone who can build product identity from the ground up.
Audience Studio is Personetics' financial growth intelligence platform for bank marketing teams - enabling them to discover high-value behavioral audiences from transaction data and prove business impact with closed-loop financial attribution.
The product is in the design partner stage - this PM will help shape it into a scalable, market-ready product.
The PM will own the full product lifecycle for Audience Studio: shaping strategy, driving the roadmap, working closely with design and engineering, and being the voice of the marketing buyer at banks. This is a 0-to-1 mindset role in a maturing product - we need someone who can build product identity from the ground up.
- Own the Audience Studio product roadmap and prioritization
- Define and evolve product positioning - working closely with the product marketing and GTM team
- Lead discovery with bank marketing teams to validate audience, attribution, and campaign use cases
- Drive cross-functional delivery with engineering and design
- Track adoption and business outcomes (deposits, retention, primacy)
- Represent the product in design partner and customer conversations
- 6+ years of product management experience, with at least 2-3 years in a senior or lead PM role
- 3+ years of experience taking technical products from conception to launch (ideation to execution, end-to-end, 0-to-1)
- Experience leading a generative AI product from concept to product-market fit, including defining GTM strategies and managing early-stage partner relationships
- Strong inbound and outbound PM skills - able to own the full lifecycle from discovery and requirements through positioning, messaging, and launch
- Strong data intuition - comfortable working with behavioral data, audiences, and measurement
- Bachelor's degree or equivalent practical experience