Marketing Manager, Companion Animals

Role Summary: The Marketing Manager for Romania for Companion Animals Business unit is responsible for executing and activating regional brand strategies locally. This is a hands-on role focused on campaign delivery, campaign (online, offline) execution, retail and eCommerce activation, and agency coordination. Regional strategy is defined centrally, this role ensures high-quality, on-time local implementation with strong cross-functional collaboration. Key Responsibilities: Marketing Campaign Execution Execute annual marketing plans for brands in line with regional strategy Adapt and localize regional campaigns, content, and assets for Romania Coordinate agencies for production, localization, timelines, and follow-ups Review and approve Romanian marketing materials before market release Digital Website Execution Maintain and update local websites (content accuracy, product pages, banners) Coordinate localization, testing, and rollout of new websites or digital tools Manage incoming customer inquiries from digital channels and route internally Retail eCommerce Activation Prepare and localize content for retail and eCommerce campaigns (banners, newsletters, promotions) Activity planning and execution with key wholesaler / retail and eCommerce partners Performance Tracking Coordination Monitor campaign performance Collect sales and competitor insights when required Share campaign status and results with local and regional teams Support cost tracking, forecasting, and basic administrative processes Cross-functional Collaboration Work closely with sales, regulatory, technical, and regional marketing teams