Job Description
At Opella, we simplify self-care for real people. As a Zone Brand Lead, you become part of that mission – turning ideas into products that actually reach hands and homes. This role is where precision, consistency, and accountability come together to support our self-care revolution.
About the role:
As Zone Brand Lead you will be responsible for building strong brand engagement across the CEE region for a growing portfolio of Opella brands, while acting as a role model of the Opella Challenger Mindset. It owns end-to-end brand strategy and activation, including positioning, communication, media, innovation, and creative development in close collaboration with agencies. The position also drives performance by managing budgets, influencing sales and profitability KPIs, and anticipating risks and opportunities to deliver business targets. In addition, the role contributes to developing future leaders and supports effective engagement with healthcare professionals.
Key responsibilities :
Build engagement across the CEE organization to support the growth of Opella’s leading brand portfolio.
Role-model Opella Challenger Mindset behaviours in daily work and decision-making.
Contribute to developing future managers within the team and inspire growth across the wider organization.
Own end-to-end brand building, including brand strategy, positioning, long-term planning, brand plans, communication & media strategy, and innovation strategy for assigned markets and brands.
Lead full brand activation across the consumer journey, enabling consumers to take ownership of their health.
Drive creative development with agencies to raise communication standards and strengthen brand love, and provide input on Healthcare Professionals (HCP) engagement strategy while owning execution materials.
Define budget allocation and priorities, track A&P execution versus plan, monitor brand performance against KPIs (sales, profitability/BOI, innovation), and proactively manage risks and opportunities to deliver business targets.
About you:
University degree in Business, Marketing, or a related field.
Strong marketing experience within recognized OTC and/or FMCG companies at country and/or zone level, with a proven track record of delivering significant business growth and brand building (e.g. share and brand equity growth).
Solid experience in both strategic and operational marketing, including innovation development and execution.
Strong creative mindset with the ability to build effective, high-quality relationships with creative agencies.
Proven leadership capabilities, including management of direct reports, cross-functional teams, and demonstrated intercultural leadership skills.
Excellent interpersonal and communication skills with the ability to influence in a complex, matrix environment and build strong internal and external stakeholder relationships, including cross-functional collaboration (e.g. Supply Chain, Industrial Development, Market Research, Medical, Regulatory).
Experience in P&L management and accountability, with international exposure (preferred) and fluent English plus local language proficiency.
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
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