Job Description
Location: Warsaw, Poland
Grade: L3-1
Hiring manager: Melinda Hadnagy, CEE Zone Brand Lead
At Opella, we simplify self-care for real people. As a Brand Manager, you become part of that mission – turning ideas into products that actually reach hands and homes. This role is where precision, consistency, and accountability come together to support our self-care revolution.
About the job:
As Brand Manager you will play a pivotal role in shaping the future of a leading global brand. You will drive brand growth through bold ideas, data-driven strategies, and consumer-centric thinking. Working cross-functionally with medical, digital, commercial, and regional teams, you will ensure your brand leads in both market share and consumer trust. You will thrive in a collaborative, agile, and forward-thinking environment where creativity meets executional excellence.
Key responsibilities:
Provide strategic leadership for the brand, including effective resource allocation across strategies and tactical initiatives
Identify the most profitable growth opportunities and allocate budgets across brands and key initiatives accordingly
Approve and oversee ATL and BTL investments to ensure alignment with brand and business objectives
Lead the development, evaluation, and execution of strategic growth plans to achieve above-market growth, sales, and profitability targets
Drive brand analytics, market and competitor insights, and translate learnings into actionable plans within an integrated planning process
Execute and prioritize high-ROI initiatives and brand activations, continuously refining plans based on performance insights
Define, challenge, and monitor KPIs to track performance and ROI, while supporting talent development and strengthening brand capabilities
About you:
University degree in business or scientific background
Proven work experience as a Brand Manager in creating and developing brand strategy in Consumer Healthcare or FMCG companies with proven track record in marketing positions
Executional excellence and leadership with strategic, integrative and analytical thinking
Autonomy and ability to balance long-term strategic priorities with short-term business needs
Creativity and problem-solving
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Fluency in Polish and English
Simply put, we’re shaping a self-care revolution. If you’re ready to the question, improve and create better for millions, step in and make an impact that’s felt far beyond the line. We are challengers. We are Opella.
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
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