Back to jobsExpert-level proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Experience with server-side tracking (GTM Server).
Hands-on experience with data layer architecture and implementation.
JavaScript skills, with basic knowledge of HTML/CSS for debugging and custom tracking.
Knowledge of APIs and data integrations between website, CRM, and ad platforms.
Solid understanding of attribution models and campaign tracking (UTMs).
Familiarity with ad platforms and offline conversion tracking.
Experience with Consent Management Platforms (CMP) and privacy-first tracking (Consent Mode).
Deep understanding of GDPR and data privacy best practices.
Strong attention to detail with a focus on data integrity.
Ability to work independently and communicate effectively with both technical and non-technical stakeholders.
Fluent English (written and spoken).
Experience with HubSpot or Salesforce CRMs is a plus.
