Senior Counsel, Sports & Entertainment Marketing

Your Impact

Deal Making & Negotiations

• Lead and support negotiations for high-value sponsorships, partnerships, and media rights deals.
• Develop and execute strategies for maximizing value from new and existing partnerships.
• Partner with Legal and Finance teams to ensure compliance, contract terms, and financial goals are met.

Contract Management & Legal Drafting

• Have primary responsibility for the drafting of high-value sponsorships and sports marketing partnerships and oversee the drafting, review, and negotiation of other contracts and agreements related to sports marketing partnerships.
• Work cross functionally with UA Legal Teammates to ensure contracts align with business goals while mitigating risks.
• Monitoring contract performance to ensure obligations are met.

New Business Relationships/Models:

• Identify and cultivate new business relationships, exploring new models and opportunities in the evolving sports landscape.
• Develop strategies for exploring innovative partnership models, sponsorship opportunities, and business growth initiatives.

Properties & Partnerships:

• Work to support broader sports marketing teammates to effectively manage the sports property portfolio, ensuring effective activation and optimization of partnerships.
• Collaborate with cross-functional teams to ensure maximum exposure, activation, and value for key properties.

Trends, Insights & Forecasting:

• Monitor trends in the sports industry (sports business, media and entertainment), emerging technologies, and consumer behaviors to inform strategy.
• Provide insights and forecasting to drive decision-making, helping Under Armour stay ahead of market shifts.

Portfolio Recapping & Reporting:

• Develop and manage comprehensive portfolio recaps, reporting on the performance and effectiveness of partnerships and sponsorships.
• Present findings to senior leadership, ensuring insights are actionable and aligned with business objectives.