Job Description
Department: Sports Club
Location: Boar’s Head Resort
Reports To: Director of Sports and Wellness
Position Summary
The Membership Sales & Engagement Specialist is responsible for driving membership growth while delivering a high-touch, relationship-focused experience that reflects the standards of a Forbes Travel Guide property. This role combines consultative sales with proactive member engagement, ensuring both acquisition and retention through personalized service, community-building, and consistent follow-through.
This position serves as a brand ambassador for the Sports Club, creating meaningful connections with prospective and current members while promoting the full suite of resort amenities.
Key Responsibilities
Membership Sales & Revenue Growth
- Proactively generate and convert leads through tours, outreach, referrals, and events
- Conduct personalized club tours highlighting amenities, programs, and lifestyle benefits
- Meet and exceed monthly and annual membership sales goals
- Maintain accurate sales pipeline and activity tracking in Paylocity or CRM tools
- Follow up consistently with prospects to drive conversion and close sales
Member Engagement & Retention
- Build strong relationships with members through consistent communication and presence
- Develop and execute engagement strategies to increase usage and retention
- Coordinate and host member events, orientations, and community-building activities
- Identify at-risk members and implement retention strategies
- Serve as a point of contact to resolve concerns and elevate the member experience
Guest & Member Experience (Forbes-Level Service)
- Deliver anticipatory, personalized service aligned with Forbes Travel Guide standards
- Maintain a visible and professional presence within the Sports Club
- Collaborate with departments (Fitness, Aquatics, Spa, Food & Beverage) to enhance the member journey
- Ensure seamless onboarding experience for all new members
Administrative & Operational Excellence
- Maintain accurate membership records, agreements, and billing coordination
- Support onboarding processes including documentation and orientation scheduling
- Prepare reports on sales performance, engagement metrics, and retention trends
- Ensure compliance with company policies and procedures
Qualifications
- 2+ years of experience in sales, hospitality, fitness, or membership-based environments
- Proven track record of meeting or exceeding sales targets
- Strong interpersonal and relationship-building skills
- Ability to deliver a luxury-level service experience
- Excellent communication, organization, and follow-up skills
- Proficiency in Microsoft Office; experience with Paylocity or CRM systems preferred
Competencies
- Consultative Selling: Ability to understand needs and position value effectively
- Relationship Management: Builds trust and long-term connections
- Executive Presence: Professional, polished, and confident demeanor
- Service Excellence: Consistently delivers high-touch, personalized experiences
- Accountability: Owns results and follows through with urgency
Physical Requirements
- Ability to stand, walk, and engage with members for extended periods
- Ability to conduct tours across the Sports Club property
Work Environment
- Fast-paced, member-focused environment within a luxury resort setting
- Requires flexibility to work evenings, weekends, and holidays based on business needs
Why Join Boar’s Head Resort
- Opportunity to represent a Forbes Travel Guide property known for excellence
- Collaborative, service-driven culture
- Access to premier resort amenities and experiences
- Career growth within luxury hospitality