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Job Description
Analytics Strategy & Execution
- Develop and implement analytics strategies across customer, marketing, and commerce domains to support client growth objectives.
- Lead end-to-end delivery of analytics engagements- including requirements gathering, solution design, modelling, testing, and deployment.
- Drive customer analytics initiatives such as segmentation, behavioural analysis, lifetime value modelling, and personalization.
- Design and optimize marketing analytics frameworks, including attribution models, performance dashboards, and ROI measurement.
- Conduct commerce analytics to enhance conversion, pricing effectiveness, and product performance across digital channels.