Brand & Economic Development Marketing Lead (Contracted/Temporary)

This is a contracted, temporary 6-month position, with an option to extend based on performance and program needs.

About the Organization:

The Massachusetts Office of International Trade and Investment (MOITI), which is part of the Executive Office of Economic Development (EOED), is the Commonwealth’s primary international business development agency charged with promoting trade and investment with global partners in Massachusetts and around the world.

The Massachusetts Office of International Trade and Investment is committed to creating and sustaining a work culture that is welcoming, inclusive, and mutually respectful to all its employees regardless of race, color, age, creed, religion, national origin, ethnicity, sex, gender identity or expression, sexual orientation, genetic information, veteran or disability status. We strive to reflect diversity in all facets and levels of our agency.

The Massachusetts Office of International Trade and Investment values inclusiveness and diversity within their employee and management teams. Within our community we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming.

The Massachusetts Office of International Trade and Investment is committed to ensuring a diverse and inclusive workplace where all employees feel respected, valued, and empowered to maximize their skills and talents to serve our citizens.

About the Role:

The Brand & Economic Development Marketing Lead will serve as the senior strategic contractor responsible for developing and executing a comprehensive, data-driven marketing strategy to position the Commonwealth as a premier destination for business growth, investment, and workforce development (excluding tourism).

This individual will own and oversee all aspects of economic development marketing, including brand strategy, integrated campaign development, multi-channel deployment, and performance measurement. The role requires close collaboration with state agencies, quasi-public entities, and external partners to ensure alignment, consistency, and measurable impact.

Key responsibilities include:

• Lead the development and implementation of a unified economic development brand strategy 
• Design and execute integrated, multi-channel marketing campaigns targeting priority industries, businesses, and talent 
• Oversee digital, media, content, and communications strategies to maximize reach and engagement 
• Establish clear KPIs and performance metrics; track, analyze, and optimize marketing effectiveness and ROI 
• Manage external vendors and marketing partners to ensure high-quality execution 
• Provide regular reporting, insights, and strategic recommendations 
• Ensure brand consistency and governance across all economic development initiatives 

Preferred Knowledge, Skills, and Abilities:

• 12–15+ years of senior marketing leadership experience (e.g., Senior Director, VP, or equivalent) 
• Proven track record leading large-scale, integrated marketing and brand initiatives with measurable outcomes 
• Experience in economic development, B2B marketing, place-based marketing, or similarly complex sectors 
• Strong expertise in brand strategy, digital marketing, campaign management, and performance analytics 
• Experience working in or with government, public-private partnerships, or multi-stakeholder environments 
• Demonstrated success managing agencies, vendors, and cross-functional teams 
• Strong analytical, strategic thinking, and decision-making skills 
• Excellent communication and executive presence 
• Familiarity with key economic sectors (e.g., life sciences, climate tech, advanced manufacturing, AI) preferred

All applicants should attach a cover letter and resume to their online submission for this position.

Comprehensive Benefits

When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.

Want the specifics? Explore our Employee Benefits and Rewards!

An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.

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