Job Description
WHAT YOU'LL BE DOING:
Drive core product revenue and value-added revenue within one or more assigned product lines including, but not limited to:
• Complex modular structures
• Refrigerated (cold-storage) storage containers
• Clearspan structures (fabric buildings and industrial tents)
• Blast-resistant modular structures
Sales and Revenue Growth:
• Approximately 50% of time will be spent conducting customer visits and account development, 25% on outbound prospecting, and 25% on inbound inquiry conversion.
• Achieve weekly/month/annual KPI goals and objectives including calls, quotes, activations, volume, revenue and VAP penetration.
• Develop and execute product and account-specific sales strategies to achieve revenue and growth targets.
• Identify upsell and cross-sell opportunities and work closely with the sales team to close deals.
• Work with Local and Branch management teams to grow unit on rent, Essentials penetration, total revenue, and share of wallet while providing an exceptional customer experience.
Product Knowledge:
• Develop and maintain in-depth knowledge of assigned product lines.
• Understand existing product applications and prospects.
• Act as a point of contact for specialty customers, ensuring satisfaction with our products or services.
• Leverage WillScot value proposition across portfolio and market.
Account Planning:
• Conduct market analysis and planning to identify opportunities within vertical markets with our customers and prospects.
• Creatively mine for potential prospects and applications; researching target industries, understanding goals, challenges, and opportunities. Create plans that outline objectives, strategies, and action plans for assigned portfolio and territory.
• Monitor progress against plans and adjust strategies as needed.
Relationship Building:
• Build and nurture strong, long-term relationships with key decision-makers and stakeholders within the assigned accounts.
• Regularly engage with clients to understand their evolving needs and provide tailored solutions.
Communication and Collaboration:
• Collaborate with internal teams including marketing, product development and customer support to ensure the delivery of high-quality products or services to key accounts.
• Communicate strategy or portfolio information and updates to relevant teams within the organization.
• Collaborate with commercial and operational partners to ensure awareness and the ability to execute seamlessly at the national and local level for customers.
• Utilize Salesforce CRM system to track performance and manage customers collaboratively.
Additional Duties and Functions as assigned