Back to jobsLead the development and recommendations for Country Y+1 BMCP (Brand Planning and Communication Plan), in accordance to Group brand strategy guidelines, Master Plan objectives, country guidelines and key learning from previous years (including all the main activations to support the overall brand, the main product launches and services and the budget allocation needed to reach country’s objectives)
Define and execute the brand marketing & communication strategy of Local Primary Brand, in accordance to Group brand architecture
Liaise with Country Senior management team to ensure marketing strategies and activities are integrated with other parts of the business and aligned with the overall objectives.
Lead, direct, evaluate, and develop a team of marketing and brand managers to achieve: (i) sales and profit goals; (ii) trade marketing activities (such as POS activation); (iii) Brand health mid-term objectives Help define and execute the local PR and communication strategy, in accordance with the Group Editorial Plan by Group Strategy and the BMCP
Help select local agencies/printing, media, PR, ensuring effective and consistent level of services
Define and execute the Digital Marketing strategy, including country specific elements of the local stakeholders digital journeys, ensuring fundamental elements (social media strategy, SEO execution, SEM strategy, platform strategy) are in full accordance with Corporate practices at Marketing and Digital level. Help selecting and driving the right local agencies
Manage the CRM tools consistently with Group approach and market needs and being supported by Regional Loyalty CRM on incentive programs for installers
Monitor, analyse and evaluate market trends, consumer behaviours and competitors’ activity to identify market opportunities. Work with Region and Group to determine need for structured Consumer Insights’ assessments and marketing researches
Manage product marketing activities such as definition of markets’ needs in terms of product, competitor analysis, launch of new products and commercial-technical training/information to sales force, working in collaboration with Regional Product Director and BU teams
