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Job Description
•Develop and execute product marketing strategies for the assigned imaging portfolio, aligned with overall business and commercial objectives
•Define and maintain clear product positioning, key messaging, and value propositions that differentiate products in competitive imaging markets
•Lead go-to-market planning and execution for new product launches, line extensions, and upgrades, including timelines, materials, and cross-functional alignment
•Collaborate closely with Product Management, Sales, Medical Affairs, and Training to ensure accurate, compliant, and effective communication of product features, clinical value, and economic benefits
•Develop and maintain marketing tools such as presentations, sales enablement materials, digital content, training resources, and customer-facing collateral
•Provide sales enablement support through training programs, product updates, and ongoing field engagement to improve product understanding and adoption
•Conduct market research and analyze customer insights, voice of customer feedback, and market trends to inform portfolio strategy and messaging
•Monitor competitive activity and develop competitive intelligence tools and strategies to support field teams
•Support pricing, value-based messaging, and health economics collaboration as needed to reinforce product differentiation
•Ensure all marketing activities comply with applicable regulatory, quality, and company policies and procedures
•Support continuous improvement initiatives and contribute to cross-functional projects as assigned
•Perform other duties as required to support business needs
•Requires successful completion of assigned training
•Define and maintain clear product positioning, key messaging, and value propositions that differentiate products in competitive imaging markets
•Lead go-to-market planning and execution for new product launches, line extensions, and upgrades, including timelines, materials, and cross-functional alignment
•Collaborate closely with Product Management, Sales, Medical Affairs, and Training to ensure accurate, compliant, and effective communication of product features, clinical value, and economic benefits
•Develop and maintain marketing tools such as presentations, sales enablement materials, digital content, training resources, and customer-facing collateral
•Provide sales enablement support through training programs, product updates, and ongoing field engagement to improve product understanding and adoption
•Conduct market research and analyze customer insights, voice of customer feedback, and market trends to inform portfolio strategy and messaging
•Monitor competitive activity and develop competitive intelligence tools and strategies to support field teams
•Support pricing, value-based messaging, and health economics collaboration as needed to reinforce product differentiation
•Ensure all marketing activities comply with applicable regulatory, quality, and company policies and procedures
•Support continuous improvement initiatives and contribute to cross-functional projects as assigned
•Perform other duties as required to support business needs
•Requires successful completion of assigned training