Product Marketing Sr. Associate

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches. As campaign manager, this role partners with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class client experiences across email, digital ads, and landing pages. Responsibilities include driving multi-channel execution from concept through launch and managing workflows, reviews, and approvals to ensure compliant, on-time delivery. The role is accountable for keeping initiatives on-strategy, within budget, and aligned to legal, risk, and compliance standards. Ideal candidates bring 5+ years of direct marketing experience, strong program management skills, and proven ability to manage multiple campaigns in a fast-paced environment.