Communications Specialist (Creative and Content Team)

Communications Specialist (Creative and Content Team)
Alabama Power Company – Creative and Content Team
This position is located at APC Corporate Headquarters in Birmingham, AL

JOB SUMMARY

The Communications Specialist for Alabama Power’s PR Creative and Content team plays a critical role in elevating company storytelling through high-impact visual communications, multimedia content and executive-level presentations that communicate strategic priorities with clarity and influence. Combining creative design expertise with strong strategic messaging skills, this role translates complex information into clear, on-brand, visually compelling communications for executive leaders, internal partners and broad customer audiences.

The ideal candidate is a creative storyteller with experience in graphic design, presentation development, video production and content creation across multiple platforms. Success in this role requires strong judgment, curiosity, collaboration and attention to detail, particularly when managing tight deadlines and with multiple stakeholders.

The Communications Specialist brings a balance of creativity and strategy – someone who asks thoughtful questions, frames messaging early, develops polished communication solutions and delivers accurate, high-quality work that align with organizational goals while maintaining a consistent and engaging brand presence.

JOB QUALIFICATIONS

Education:

• Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, Graphic Design, Media Production or related field.

Experience:

• 3+ years of experience in corporate communications, content creation, multimedia storytelling, visual communications or related field.
• Demonstrated experience in graphic design, presentation design and multimedia content creation.
• Experience translating technical or complex information into engaging, audience-friendly visual and written communications.
• Proficiency in Adobe Creative Suite, Canva and PowerPoint, with strong visual layout and presentation design skills.
• Experience producing and editing video content for digital, social or internal communication platforms.
• Strong writing and editing skills with the ability to write for a variety of audiences and platforms.
• Experience working in a fast-paced environment with the ability to produce quality work under pressure and/or to pivot seamlessly if direction changes. 
• Experience with photography, motion graphics or animation is a plus.
• Experience working in a highly regulated, utility, public sector or infrastructure-focused organization is a plus.
• Portfolio or examples of visual communication, presentation and multimedia work preferred.

MAJOR JOB RESPONSIBILITIES

Creative Development & Visual Execution:

• Design visually compelling, well-organized communication materials, including executive-level presentations, infographics, digital graphics and campaign assets.
• Develop polished layouts, branded creative assets and presentation materials that reflect executive-level quality and consistency.
• Apply strong visual storytelling principles to enhance audience engagement, simplify complex information and strengthen message retention.
• Create and edit multimedia content, including video and digital storytelling assets for internal and external communication channels.
• Ensure all creative assets align with brand standards, accessibility requirements and communication objectives.

Strategic Communications & Content Development:

• Translate complex, technical or business information into clear, digestible messages for broad and executive audiences.
• Tailor messaging and creative execution to fit diverse audiences while maintaining consistency in tone, voice and brand identity.
• Organize content into a logistical storyline that supports understanding and decision-making.
• Focus on clarity, prioritization and relevance rather than volume of information.

Presentation Design and Executive Communications:

• Design options for high-quality, executive-ready presentations and visual communication materials in partnership with leaders and stakeholders that communicate strategic priorities with clarity, professionalism and influence for meetings, events and key initiatives.
• Maintain high standards for visual consistency, formatting, branding and storytelling across all presentation materials.

Video Production & Digital Content:

• Support video-based communication efforts by editing, producing and adapting content for use across multiple channels while optimizing format, tone and creative execution for each platform.
• Collaborate with creative, content and brand teams to develop visually cohesive campaigns and multimedia communication initiatives.

Collaboration & Deadline Management:

• Manage multiple inputs and deadlines with strong organization and time management.
• Deliver high-quality, executive-ready products under tight timelines with minimal rework.
• Work closely with the Creative and Content team as well as collaborate with internal teams and leadership to understand business objectives and translate them into compelling visual and written communications.
• Serve as a communications resource for departments seeking messaging, presentation and creative storytelling support. 

ADDITIONAL QUALIFICATIONS

Knowledge, Skills, & Abilities:

• Strong visual communication and design skills resulting in clean, organized and engaging materials.
• Strong synthesis skills – ability to distill complex information into clear messages.
• Experience creating multimedia and video content for digital communication channels.
• Strong creative judgment with the ability to balance visual appeal, brand standards and strategic messaging.
• Strong attention to detail with excellent editing, formatting and organizational skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Comfortable balancing strategy with execution — able to move from concept development to polished delivery efficiently.
• Strong collaboration, consulting and relationship-building skills across teams and leadership levels.

BENEFITS

• Competitive Pay
• Excellent benefits packages which includes:
  • Medical and dental coverage
  • Defined Pension/Cash Balance Benefit Plan
  • Performance Pay Program
  • 401(k) plan with a generous company match
  • Bonus opportunities
  • Tuition Reimbursement

***Please submit an updated resume with your application***