Job Description
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we'd love you to be part of Gen.
How We Work
Our hybrid work model (3 days in London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.
About the Role:
We are looking for a Principal Product Designer to join Gen's Global Product Design organisation. In this role you will lead UX strategy across a product pillar, drive design craft and execution, and influence company-level product direction through strong design leadership and storytelling. You will work across a distributed, cross-functional team to shape next-generation cybersecurity and consumer digital safety products.
About the Team:
Gen's Global Product Design Team is a diverse, distributed group of designers, researchers, and product managers who collaborate across regions to create user-centred digital experiences. The team works on complex problems across cybersecurity, identity protection, privacy, and financial wellness — applying AI to accelerate workflows and reimagining key user journeys to make digital freedom accessible to everyone.
Key Responsibilities:
Lead collaboration within a product pillar, setting a vision that aligns cross-functional stakeholders across product, engineering, and research
Influence company and product strategy through storytelling, using strong narratives to communicate design vision to executive leadership
Lead UX strategy with a research-backed approach, grounding product experiences in user needs, market signals, and business priorities
Establish best practices in interaction design, information architecture, and visual design for product-wide consistency and impact
Drive the evolution of our design system and standards to support scalable, cohesive product experiences
Apply AI tools and design methods to speed up iteration and unlock new value for users
Shape design processes and lead improvements across the pillar to improve efficiency, quality, and collaboration
Mentor designers and create training resources that enhance team effectiveness and design maturity
Foster an inclusive, transparent design culture across disciplines and locations
About You:
Education: A degree in Design, HCI, or a related field, or equivalent professional experience
Experience: Significant experience in product design, with a track record of shipping high-quality B2C products at scale across multiple platforms
Skills:
Strategic product thinking with experience developing product goals, identifying opportunities, and making decisions based on user and business impact
Deep understanding of user-centred design principles and the ability to apply them to complex, ambiguous problems across end-to-end experiences
Hands-on with AI design tools and workflows, actively using them to enhance user experience and streamline design processes
Comfortable working within a geographically distributed team across multiple time zones
Personal Attributes:
Visionary leader with a strategic mindset; you can see the big picture while staying close to the craft
Passionate and humble; you seek new horizons and remain curious about emerging market trends
Thrives in a fast-paced, high-tech environment and comfortable navigating ambiguity across complex, cross-platform problems
What's Next:
Your CV and portfolio (please make sure a link to your portfolio is included on your CV or within your application) will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact you’ve delivered, and how your experience aligns with the role.
If shortlisted, the recruiter will contact you with a view to setting up a conversation to learn more about your background, what’s motivating you, why you’re interested in Gen and our products, and to go through the interview process.
Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.