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Job Description
Leadership & Development
• Lead, coach & develop a team of field execution specialists to consistently drive best in class store execution
• Build & contribute to a culture of accountability, collaboration, & continuous learning that aligns with La Colombe’s mission & values
• Provide in market training, ride alongs, & performance feedback to grow in store selling, merchandising & relationship building skills.
• Empower the team to share best practices & field insights to become internal voice of the customer
Execution
• Oversee timely execution of sales programs & promotional activity across assigned markets
• Partner closely with distributor leadership (District Sales Managers) to ensure compliance with La Colombe distribution, pricing, promo & POG standards
• Influence distributor performance by holding partners accountable to agreed upon milestones & execution goals
• Drive incremental selling opportunities through guidance on identifying, negotiating & securing additional space, display & distribution
Market & Business Growth
• Own regional & field execution plans ensuring alignment with corporate strategy while tailoring to local market needs
• Utilize data & team reporting to track execution quality, identify gaps, and deliver insights back to sales & leadership teams
• Partner cross functionally with brand, sales, & operations to maximize La Colombe’s impact in market
• Act as a visible brand ambassador in the field, building strong relationships with retailers, distribution partners & consumers
• Lead, coach & develop a team of field execution specialists to consistently drive best in class store execution
• Build & contribute to a culture of accountability, collaboration, & continuous learning that aligns with La Colombe’s mission & values
• Provide in market training, ride alongs, & performance feedback to grow in store selling, merchandising & relationship building skills.
• Empower the team to share best practices & field insights to become internal voice of the customer
Execution
• Oversee timely execution of sales programs & promotional activity across assigned markets
• Partner closely with distributor leadership (District Sales Managers) to ensure compliance with La Colombe distribution, pricing, promo & POG standards
• Influence distributor performance by holding partners accountable to agreed upon milestones & execution goals
• Drive incremental selling opportunities through guidance on identifying, negotiating & securing additional space, display & distribution
Market & Business Growth
• Own regional & field execution plans ensuring alignment with corporate strategy while tailoring to local market needs
• Utilize data & team reporting to track execution quality, identify gaps, and deliver insights back to sales & leadership teams
• Partner cross functionally with brand, sales, & operations to maximize La Colombe’s impact in market
• Act as a visible brand ambassador in the field, building strong relationships with retailers, distribution partners & consumers