Back to jobsDeveloping and executing product marketing strategies that align with organisational goals, designing and implementing marketing plans to achieve business growth and product visibility
Conducting market research and analysing consumer trends to identify current and future opportunities through data analysis and predict consumer behaviour that informs marketing decisions
Managing product lifecycle and P&L activities, overseeing product planning, development, and performance metrics to ensure profitability and cost-effectiveness throughout the entire product journey
Collaborating with cross-functional teams including sales, medical, market access, and operations to drive product success, facilitating communication and coordination to meet product objectives
Creating and distributing compelling promotional materials to support marketing campaigns, ensuring timely delivery of content to target audiences
Monitoring and optimising advertising ROI by tracking campaign performance, assessing return on investment, and adjusting strategies to maximise effectiveness and resource utilisation
Representing the product portfolio in internal and external forums, acting as the primary advocate for its commercial success and market relevance
