Brand & Content Manager

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.

Reports To: Director of Marketing

Content Creation and Management:

• Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
• Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
• Develop thought leadership pieces to establish GHP as an industry leader.
• Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.

• Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.

• Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
• Schedule, organize, and upload digital assets for efficient content management.
• Conduct A/B testing to refine strategies and improve performance.
• Develop initiatives to increase conversion and retention.
• Review websites, collateral, ILSs, and ads for brand presentation.
• Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
• Create, schedule, and manage digital signage, music, etc. at the properties
• Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement

Brand and Creative Management:

• Approve all field level designs to ensure alignment with brand standards
• Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
• Design and/or manage production of all marketing collateral, signage, and ads.
• Assist property with designs in Canva.
• Manage all touchpoints to further engagement, conversion, and retention
• Assist with resident and company events as needed
• Manage all content, creative, and SEO agencies, as well as production vendors

Social Media Management:

• Manage Meta Business and Google Business accounts.
• Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
• Develop paid social ads alongside the Marketing Manager on strategy and execution.
• Respond to online reviews and manage social media engagements.

Search Engine Management:

• Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Review SEO monthly for all properties, with focus on lease-ups and special projects.
• Create content for Gemini/Google’s generative algorithms.
• Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.

PROFESSIONAL REQUIREMENTS:

• Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
• Experience using CMS (e.g., WordPress) and/or DAM preferred
• Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
• BS/BA degree in Marketing and/or related field preferred.
• Proficient in MS Office Suite.
• Intermediate skill with Adobe Creative Suite and advance skill with Canva.
• Exceptional writing, editing, and proofreading skills
• Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines

PHYSICAL REQUIREMENTS:

• Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
• Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
• Occasionally lift/move/carry up to 25lbs with/without assistance.
• Frequently lift/move/carry 5lbs.
• Constantly communicate, converse and exchange information.
• Ability to remain in a stationary position for extended periods of time.
• Ability to observe details at close range (within a few feet of the observer).
• Constantly operates computer and other office machinery.

COGNITIVE OR MENTAL REQUIREMENTS:

• Reading;
• Writing;
• Strong math skills;
• Ability to communicate clearly;
• Ability to deal with complex issues;
• Attention to detail; and
• Ability to prepare financial and related reports.

ELIGIBILITY REQUIREMENTS:

• Must have unrestricted work authorization to work in the United States; and
• Must be willing to submit to a background investigation.

Salary Range: $70,000-$80,000. per year, DOE. 

Benefits:

•  100% Employee coverage options for Medical, Dental, Vision.
•  401(k) plan with employer match
•  Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
•  Employee Assistance program
•  Tuition Assistance
•  Dependent Care and Medical Flexible Spending Accounts
•  Life & AD&D Insurance
•  Pet Insurance
• Employee Exclusive Discounts
• Lucrative referral bonus program