Job Description
The General Manager of a Sila Maryland brand is the senior leader of their location — a true owner-operator who commands the full business with clarity, urgency, and accountability. You are responsible for every dimension of performance: your people, your customers, your P&L, and your culture.
This role sits within Sila's growing Mid-Atlantic platform and reports to the AVP, Delaware, Maryland & Virginia (DMV). You operate with meaningful autonomy and are expected to use it well — making sharp daily decisions, developing your leadership team, and driving sustainable growth in your local market. Sila's shared services (HR, Finance, Marketing, Operations) exist to support you, not replace your judgment.
The best Sila GMs are students of their business. They know their numbers cold, they're present in the field, and they build teams that don't need to be micromanaged — because expectations are clear, coaching is consistent, and accountability is real. If that's how you lead, this is the role for you.
The General Manager of a Sila Maryland brand is the senior leader of their location — a true owner-operator who commands the full business with clarity, urgency, and accountability. You are responsible for every dimension of performance: your people, your customers, your P&L, and your culture.
This role sits within Sila's growing Mid-Atlantic platform and reports to the AVP, Delaware, Maryland & Virginia (DMV). You operate with meaningful autonomy and are expected to use it well — making sharp daily decisions, developing your leadership team, and driving sustainable growth in your local market. Sila's shared services (HR, Finance, Marketing, Operations) exist to support you, not replace your judgment.
The best Sila GMs are students of their business. They know their numbers cold, they're present in the field, and they build teams that don't need to be micromanaged — because expectations are clear, coaching is consistent, and accountability is real. If that's how you lead, this is the role for you.
You're not running an island. Sila's shared services model means you have real support behind you — an HRBP, Regional Controller, Regional Marketing team, and peer GMs who are all invested in your success and the success of the platform. The expectation is that you use those resources proactively, not reactively.
You'll participate in a structured regional operating rhythm — weekly 1:1s with your AVP, Sales & Marketing alignment meetings, monthly financial reviews, and quarterly business reviews. These aren't administrative checkboxes; they are the mechanism by which great GMs stay ahead of problems and accelerate performance.
Sila is growing fast in the Mid-Atlantic, and Maryland is a priority market. The GM who succeeds here will have the opportunity to grow with the platform — into multi-site leadership, regional roles, or other strategic opportunities as the business scales.