VIE Trade Marketing Switzerland (F/H)

We are looking for a highly motivated VIE Trade Marketing to join our Maison L’Occitane en Provence local swiss team!

 

The VIE Trade Marketing supports the deployment of sell-in and sell-out initiatives in Switzerland. He/She contributes to the local adaptation of global marketing strategies and coordinates Retail, Wholesale, PR and Influencer activations, within a truly 360° marketing approach, fully aligned with the brand’s values and identity.

 

360° Marketing & Coordination

• Work closely with the Head of Business Switzerland, and the operational team
• Coordinate cross-functional interfaces with Retail, Wholesale, PR and Influencer teams
• Act as a local relay for Regional Marketing teams, ensuring strong alignment with Swiss market needs
• Contribute to the definition and execution of a local PR & influencer strategy
• Participate in the organization of press events, influencer events and brand partnerships
• Develop and coordinate local partnerships to enhance brand visibility and desirability
• Ensure a coherent, transversal and consistent execution of the brand across all touchpoints, in line with L’OCCITANE’s DNA

 

Retail Trade Marketing – Campaigns & In-Store Experience

• Contribute to the deployment of Retail campaigns and product launches
• Support the local adaptation of Retail activations (key messages, priorities, commercial highlights)
• Coordinate Retail communication and Visual Merchandising materials
• Support key commercial and promotional moments in boutiques
• Contribute to initiatives linked to the Retail guest experience
• Participate in the analysis of Retail campaign performance and identification of improvement levers

 

Wholesale Trade Marketing

• Deploy regional marketing plans on the Swiss market
• Implement and monitor trade marketing plans with each clients
• Activate targeted promotional mechanics to support sell-out
• Adapt and create sales support tools
• Support the preparation of Annual Meetings
• Follow up on activations performance and propose optimizations

 

Your Profile

 

 Education

• Being eligible for the VIE program in Switzerland
• Master’s degree in Marketing, Business or Management preferred
• A first experience in marketing, trade marketing, retail or communication is a plus

Experience

• A first experience in marketing, trade marketing, retail or communication is a plus
• Good understanding of Retail, Wholesale and Trade Marketing dynamics
• Strong organizational skills and ability to manager multiple projects
• Comfortable with both analytical and creative topics

 

Skills

• Good understanding of Retail, Wholesale and Trade Marketing dynamics
• Strong organizational skills and ability to manager multiple projects
• Comfortable with both analytical and creative topics
• Professional French and English are a must
• German is a plus in the Swiss market context

 

Personal Qualities

• Curious, proactive and hands-on mindset
• Team player with strong collaboration skills
• Adaptable in a dynamic, international environment
• Sensitivity to the cosmetics, premium and responsible beauty universe

Regular travel within Switzerland required