Creative Strategist

About Us

Empress was established in 2019 with a mission to create a new standard in shoe design. With each creation combining beauty and comfort through high-quality materials and expert craftsmanship.

Role

As a Creative Strategist your goal is to create high-performing creatives for our Facebook/Instagram ads. Serving as the central link among our creatives, overseeing the process from ideation to post-production.

Responsibilities:

• Brainstorming ads, ad angles and hook variations.
• Provide briefs for production team to shoot content
• Collaborate with UGC creators and designers to bring ideas to life
• Develop creative strategy for our social media ads.
• Build and refine our creative testing roadmap
• Help systemise what works so we can scale content production

What we’re looking for

• You understand paid media and the types of content that convert
• You enjoy brainstorming ad angles and concepts, then bringing them to life
• Deep understanding of consumer psychology and customer mindsets.
• Data Driven

Experience:

• Have 2–5+ years experience in creative strategy for DTC/eCom brands
• Experience in video editing, including ideation, storyboarding, and editing.
• Experience as a content creator with demonstrated ability to engage audiences.