Job Description
About Fabric
Fabric isn’t your average social agency - we’re mavericks, culture-obsessed, trend-first and community-first thinkers. We’re not just about reach; we’re about resonance. We nourish communities, creating social ecosystems that pull audiences in, not just push content out. And now, we’re on the hunt for a Midweight Content Creator to help lead the charge.
The Role
As a Midweight Content Creator, you’ll concept, create and activate original, social-first content that stops the scroll and sparks conversation.
You’ll be equally comfortable dreaming up first-of-their-kind ideas, bringing them to life on camera, and driving meaningful engagement in the comment section. This is a hybrid creative role, blending standout content creation with proactive community thinking.
You’ll sit within the Creative team, working closely with Community/Conceptual teams, Client Services, Strategy and Production. And you’ll report into one of the Creative Leads.
Key Responsibilities
Social-First Concepting & Creation
Develop original, culturally relevant content ideas across always-on BAU and campaign work
Concept and produce engaging content across TikTok, Instagram and Meta platforms
Film, edit and publish social content with strong attention to platform nuances and best practices
Confidently present creative concepts and decks to clients, telling a clear and compelling story
Contribute creative thinking to new business pitches, including content pillars and always-on ideas
On-Camera & Creator Presence
Be a confident face on camera where needed
Bring personality and authenticity to content output
Identify opportunities for creator-led storytelling and influencer collaborations
Cultural & Platform Expertise
Stay ahead of trends, memes and cultural conversations
React quickly and strategically with brand-safe messaging
Maintain deep knowledge of platform updates and algorithm shifts
Advise clients and internal teams on how platform changes may impact content strategies
Planning & Optimisation
Collaborate on content calendar planning to ensure consistent, high-quality output
Ensure all content aligns with brand voice, guidelines and visual identity
Identify what to stop, start and scale based on data insights
Skills & Experience
1–3 years’ experience in a social media or content role (agency or in-house)
Strong conceptual thinker with the ability to generate distinctive, original ideas
Confident filming and editing content for social platforms
Comfortable presenting work to clients
Deep understanding of TikTok, Instagram and Meta, including platform nuances and best practices
Passion for online culture, trends and social vernacular
Experience managing multiple projects in a fast-paced, collaborative environment
Strong organisational skills and attention to detail
Experience briefing or ideating influencer and creator content is a bonus
What You’ll Get
Creative freedom with real impact
The opportunity to work with brands that want to push boundaries in social
A culture that champions creativity, collaboration and genuinely great work
Clear progression opportunities within Creative and Community pathways
Competitive salary and benefits
If you’re ready to make great social work that people actually talk about, let’s chat!