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Brand Manager Content - The Chuan & HLM
ShanghaiPosted 6 months ago
Full-timeremote
Job Description
1. Brand Strategy
·Support line manger to develop the core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
·Develop and steward the comprehensive Brand Visual Identity Guideline, ensuring all creative outputs are on-brand and premium.
2. Creative Campaign & Asset Development
·Conceive and lead the development of the campaign "big idea" and all associated creative assets, including:
oLocal ATL campaigns across all media.
oCore digital assets for key launches and brand moments.
oCreative assets for product innovations and limited editions.
oEnsure all creative is tailored to market specifications while upholding global brand prestige.
3. Owned & Influenced Channels Strategy
·Develop the social media content strategy and calendar for owned channels (e.g., Instagram, Xiaohongshu/Red Note).
·Establish social media guidelines to elevate content quality and brand perception.
·Architect the brand's influencer collaboration program and strategic sponsorship partnership
4. Operational Excellence & Market Collaboration
·Lead the development of the integrated Brand Playbook, providing clear guidelines from ATL to BTL for market teams.
·Serve as the key liaison for Market companies (China, HK, SG, MY, TW, GTR), partnering with Insights team to translate local consumer insight into actionable creative needs.
·Manage and nurture relationships with creative agencies and strategic partners to deliver best-in-class work.
Job Posting End Date:
Target Hire Date:
2025-11-17Target End Date: