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Job Description
- Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.
- Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.
- Serve as the team's expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including Channel level experiments and Brand lift tools.
- Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering, to align on data, key metrics, and methodologies to generate insights that drive user growth.