Job Description
BRAND ADVOCATE
ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
BRAND ADVOCATE
The Brand Advocate is the frontline face of the Gallo Spirits brands in the on-premises channel. They will engage consumers, entice trial, persuade objectors and create excitement. In many cases, the Brand Advocate will employ improvisational acting tools to effectively reach their target.
RESPONSIBILITIES
- Train account staff and set-up as outlined in the programmaterials
- Perform the mechanics of tastings,promotionsand events astrained
- Represent the brand(s) as outlined in the program or eventtraining
- Deliver key facts, brands messages and script as outlined in the programtraining
- Engage consumers to favor the brand(s) featured during theactivation
- Accept POSM materials for activations, log inventory and arrive at activation with allmaterials
- Pass training examsin order toactivateevents
ATTRIBUTES
- Sociable
- Funny
- Ableto Improvise
- Intelligent
- Confident
- Kind
- Self Aware
- Creative
- Charismatic
QUALIFICATIONS
- Ability tospeak intelligently andprofessionally deliver key facts and brandmessagingasoutlined in the program training
- Ability to work independently and to be responsible, enthusiastic,proactiveandselfmotivate
- Applicant must be of legal age to servealcohol
- Must be available to work a flexible schedule including nights andweekends
- Sales is a PLUS
- Prior agency experience is aplus
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Activation Specialist.
The above description is intended to describe the general content of and requirements for the performance of the job of Brand Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.
TARGET MARKETS
Atlanta, GA · Los Angeles, CA · Hoboken, NJ · New York, NY · Miami, FL · Houston, TX