Job Description
The Account-Based Marketing Specialist supports the execution of targeted marketing programs for strategic and global accounts, helping drive customer growth through coordinated, customer-centric initiatives. This role partners closely with account teams and cross-functional marketing stakeholders to develop and deliver high-impact campaigns, messaging, and sales enablement materials. With a strong focus on execution, stakeholder alignment, and project coordination, the position ensures marketing activities are effectively planned, launched, and optimized to enhance customer engagement and business outcomes.
- Execute account-based marketing campaigns for strategic and global accounts
- Partner with Account Managers and cross-functional teams to support customer initiatives
- Coordinate projects, timelines, and deliverables to ensure successful execution
- Develop and align customer-facing content and messaging
- Support sales enablement with account-specific materials
- Track campaign performance and identify improvement opportunities
- Ensure consistency, quality, and alignment across all marketing activities
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3–5 years of experience in B2B marketing, campaign execution, or ABM support
Experience working in cross-functional, matrixed environments - Account-Based Marketing & Execution
- Working knowledge of ABM concepts and marketing campaign execution
Ability to support account plans through coordinated marketing initiatives - Project Coordination (Critical): Strong ability to manage timelines, stakeholders, and deliverables
Experience coordinating projects across multiple teams - Communication & Stakeholder Management: Excellent written and verbal communication skills
Ability to translate complex or technical topics into clear, customer-friendly messaging
Comfortable interacting with senior stakeholders and account teams - Collaboration: Strong teamwork and relationship-building skills
Ability to operate effectively in a matrix organization - Ability to track performance and interpret data
Capable of translating insights into actionable improvements - Digital & Marketing Knowledge: Basic understanding of digital marketing channels and performance metrics
Experience supporting content and campaign development
Nice-to-Have
- Experience supporting global or strategic accounts
- Experience with content localization and regional adaptation
- Exposure to technical or scientific industries
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $70,200 to $93,600 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.