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Analytical Lead, Large Customer Sales, Financial Services
Chicago, IL, USAPosted Today
hybrid
Job Description
- Help finance advertisers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions to articulate and quantify the value and impact of marketing investments.
- Be an expert in helping prove the value of Google media via the triangulation of incrementality experiments, MMM, and attribution.
- Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
- Travel up to 30% of the time as needed to work with clients or teams.
- Develop strategic measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.