Head of Agency Partnerships, APAC

About the Team The Scaled Growth Team is a strategic engine within TikTok, focused on driving global new client acquisition through high-impact agency partnerships. The team plays a critical role in building and enriching a high-quality client pipeline, working closely with direct sales to support sustainable, long-term growth. By identifying scalable opportunities and unlocking new markets, the team accelerates business expansion while ensuring consistent, high-quality client engagement.

Responsibilities

• Define and execute the APAC Agency strategy and Go-to-Market plan to drive sustainable revenue growth across holding companies, independent agencies.
• Own regional revenue targets, forecasting accuracy, and performance against aggressive quotas, leveraging market intelligence and performance data to inform annual and long-range planning.
• Identify and unlock new revenue streams and strategic ecosystem partnerships to expand market impact.
• Build and deepen executive level relationships, structuring and delivering commercial partnerships and trading agreements in collaboration with cross-functional stakeholders.
• Work closely with team leads to define brand account plans to unlock investments and drive their business key performance metrics.
• Lead and Partner with XFN teams to structure and execute operational and strategic initiatives.
• Scale agency acquisition, activation, retention, and product adoption initiatives to accelerate platform investment.
• Lead agency enablement programs focused on education, insights, measurement, and capability-building across the ecosystem.
• Partner closely with Marketing, Product, Analytics, Program Management, and Trading teams to test, optimize, and scale agency focused initiatives.
• Champion deep product expertise to be able to translate product innovation into commercial impact and influence global roadmap priorities through market insights.
• Recruit, develop, and lead a high-performing, multi-level organization, fostering strong leadership, accountability, and execution excellence.
• Represent the company externally within the media and advertising landscape, strengthening industry presence and influence.

Minimum Qualifications

• Extensive senior leadership experience in media, digital advertising, or programmatic sales, including agency-facing roles.
• Strong people management experience with the ability to influence cross-functional teams.
• Proven track record of building and leading high-performing sales or agency development teams, including experience scaling across international, cross-border markets and managing regional market complexity.
• Experience managing strategic agency partnerships and executive-level relationships.
• Demonstrated success driving revenue growth and exceeding aggressive sales targets.
• Strong data fluency with the ability to interpret performance metrics and translate insights into strategy.
• Strong business proficiency in English to effectively communicate with clients and align with business needs.

Preferred Qualifications

• Deep expertise in social media, mobile marketing, auction-based and self-serve advertising platforms.
• Experience working with or scaling services for Agency-focused businesses.
• Strong network across major holding companies and independent agencies within the APAC.
• Experience navigating and influencing within a global matrix organization.
• Solutions-oriented mindset with strong commercial acumen and executive presence.
• Passion for innovation and building scalable businesses in high-growth environments.