Pet Food Marketing Executive

Marketing Strategy & Planning

• Assist in developing annual marketing plans, campaigns, and promotional calendars for domestic and international markets.

• Conduct market and competitor research to identify trends, customer insights, and new opportunities in the pet food sector.

• Support brand positioning and ensure consistent messaging across all channels.

Brand & Product Management

• Coordinate product launches, packaging development, and marketing communications.

• Work closely with R&D, sales, and design teams to develop product claims, brand stories, and promotional assets.

• Monitor and analyze product performance to recommend improvements or new initiatives.

Digital & Social Media Marketing

• Manage corporate social media channels, online campaigns, and content creation related to pet care and brand engagement.

• Collaborate with agencies or influencers to enhance brand visibility and customer reach.

• Track digital KPIs, analyze campaign performance, and prepare monthly reports.

Trade Marketing & Events

• Support trade marketing activities including POS materials, dealer promotions, and merchandising strategies.

• Coordinate participation in exhibitions, pet expos, roadshows, and customer events.

• Work with distributors and retail partners to drive sell-in and sell-out activities.

Marketing Operations

• Manage marketing budgets, vendor coordination, and purchase processes.

• Assist in preparing marketing reports, presentations, and competitive reviews.

• Ensure compliance with CPF brand standards and corporate communication guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 1–3 years of experience in marketing; experience in FMCG or pet food/pet care industry is a plus.

• Strong understanding of consumer behavior and market trends in the pet industry.

• Proficiency in digital marketing, social media management, and basic analytics tools.

• Creative mindset with strong communication, project management, and teamwork skills.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.