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Fortune

Marketing Data and Analytics Engineer

New York CityPosted 1 months ago
Full-timeonsite

Job Description

About the Role 

Fortune Media is building a modern, data-driven marketing technology practice from the ground up. This is an early and foundational hire on a new martech team — a rare opportunity to define how data flows, behaves, and is governed across our customer-facing systems. 

You'll sit at the intersection of data engineering and marketing operations: designing the pipelines, definitions, and governance structures that connect Salesforce Sales Cloud and Marketing Cloud today, and that will scale into a broader CDP and ESP ecosystem over the next 12–24 months. You won't just maintain the systems — you'll help architect what they become. 

This role reports to the Director of Martech & CRM and works closely with marketing, technology, editorial, events, and revenue operations stakeholders. 

What You'll Own 

Data Architecture & Flows 

  • Design, build, and maintain data pipelines between Salesforce Sales Cloud, Marketing Cloud and any future ESPs, and adjacent systems (event platforms, subscription tools, analytics layers) 

  • Ensure reliable and performant data syncs within the integration architecture between Sales Cloud and Marketing Cloud Connect and any future ESP and tools 

  • Evaluate and help implement future ESP and CDP tooling, defining how data enters, moves through, and exits each system 

  • Document all data flows, field mappings, and transformation logic in a centralized, accessible way 

Data Governance & Definitions 

  • Establish and maintain a data dictionary: canonical definitions for contacts, leads, accounts, subscribers, and audience segments across systems 

  • Enforce data quality standards — deduplication rules, field validation, consent flags, suppression logic — with an eye toward a unified customer "golden record" 

  • Partner with the Salesforce Developer to ensure custom objects, fields, and automations conform to governance standards 

  • Champion compliance hygiene: CAN-SPAM, GDPR, and opt-in/opt-out data integrity across all marketing sends 

Analytics & Measurement 

  • Build and maintain reporting frameworks for email performance, audience health, list growth, and data quality metrics 

  • Surface actionable insights to marketing and revenue stakeholders — deliverability trends, segment performance, data decay, contact coverage gaps 

  • Support attribution modeling and funnel reporting as Sales Cloud and Marketing Cloud mature 

Stakeholder Partnership 

  • Serve as the internal expert and translator between marketing operations, engineering, and business stakeholders on data questions 

  • Work with the Marketing Cloud Solutions Architect on technical implementation decisions 

  • Contribute to vendor evaluation and RFP processes as the team considers CDP and ESP investments 

What You Bring 

Required 

  • Demonstrated ability to solve complex, high-scale engineering problems through clean, efficient code. Strong proficiency in at least one major programming language (e.g., Python, Go, Java) beyond basic scripting for data manipulation. 

  •  System Design & Distributed Architecture: 

  •  Expertise in designing scalable, fault-tolerant distributed systems. 

  •  Deep understanding of system design trade-offs (e.g., CAP theorem, latency vs. throughput, synchronous vs. asynchronous processing) in the context of enterprise data pipelines. 

  •  Advanced Data Modeling: Beyond SQL proficiency, candidates should have a deep understanding of NoSQL vs. Relational schemas and how to optimize data structures for high-performance retrieval in a CDP/CRM environment. 

  • 2–6 years of experience in a data, data engineering, marketing operations, or martech-focused role 

  • Hands-on experience with Salesforce Sales Cloud and Marketing Cloud — you understand how the two systems connect and where they break 

  • Fluency in SQL; ability to query, transform, and validate data independently 

  • Working knowledge of data governance concepts: data dictionaries, lineage, deduplication, and master data management principles 

  • Experience designing or maintaining data integrations (APIs, connectors, ETL/ELT pipelines) 

  • Strong documentation instincts — you leave systems better-understood than you found them 

  • Comfort operating in ambiguity; this team is new and the roadmap is actively being shaped 

Preferred 

  • Experience with Marketing Cloud Connect and Synchronized Data Extensions 

  • Knowledge of email deliverability fundamentals (sender reputation, list hygiene, ISP feedback loops) 

  • Exposure to ESP migration or evaluation projects 

  • Familiarity with CDP platforms (Salesforce Data Cloud, Segment, or similar) preferred 

  • Salesforce certification (e.g., Marketing Cloud Email Specialist, Administrator, or Data Cloud) preferred 

  • Experience in a media, publishing, or subscription business preferred 

 

The Stack (Today) 

  • CRM: Salesforce Sales Cloud 

  • Marketing Automation: Salesforce Marketing Cloud 

  • Integration: Marketing Cloud Connect 

  • On the roadmap: CDP evaluation and integration, ESP consolidation/migration

Compensation: $120-$150K + 10% target bonus

 Location: New York, NY — hybrid schedule 

A Few Of Fortune’s Perks And Benefits

  • 20 vacation days and 2 personal days on top of 11 company holidays and an honour-based sick leave policy

  • Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA

  • 401(k) plan

  • Generous parental leave

  • Dependent care, commuter, and cell phone benefits

  • Tuition reimbursement program

  • A commitment to an open, inclusive, and diverse work culture

Why Fortune 

Fortune is one of the world's most recognized business media brands — and we're in an active, well-resourced period of rebuilding our technology and data foundations. This role offers unusual scope: you'll work on problems that matter to the business, with visibility to senior leadership, on a team where your contributions are directly traceable to outcomes. 

Marketing Data and Analytics Engineer at Fortune | Renata