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Product Marketing Manager, Industry and Applied AI
Posted 1 weeks ago
Job Description
- Own and manage projects for the end-to-end Go-to-Market (GTM) strategy for applied AI product launches, defining target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
- Co-ordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
- Strengthen the broader business strategy by identifying market trends and customer insights that inform short-to-medium-term marketing priorities.
- Build clear, high-impact message houses that translate AI capabilities into business value for business decision-makers.
- Execute marketing campaigns for existing features to increase lead generation and feature usage.