Job Description
Job Purpose
About the Role
The main purpose of the position is to generate more opportunities with marketing activities, primarily IP Solutions. Work closely with marketing manager and sales team to achieve the goal.
Our culture has flexibility and you have an opportunity to try new activities with the team to make things better. This position is a good chance to work with the industry-leading global team. In China marketing you get to experience many different types of marketing activities (digital marketing, events, emails, social media and etc).
About Marketing
At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.
Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.
In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders.As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.
Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.
Job Overview
Key Responsibilities
- Plan and execute local marketing activities with a field marketing manager and sales team to create sales opportunities (BtoB market). Local marketing activities include webinars, events, sales offers, advertisements, social media, and blogs etc.
- Work closely with HQ marketing team to execute global campaigns in China by reviewing and customizing marketing contents (mailers, website, and brochures).
- Utilize MA/CRM/CMS tools such as Hubspot and Salesforce etc. to run local campaigns.
- Work closely with LDR to deal with marketing leads and actively search leads for sales team.
- Support a field marketing manager to expand IP markets in other APAC regions.
Skills & Experience
- 1+ years of experience in marketing or sales (experience in marketing/PR/Advertising agency is preferred).
- Bachelor’s Degree required (a combination of education and experience will be considered).
- Excellent verbal and written skills in Chinese and English.
- Communication skills to collaborate with sales team and HQ marketing team.
- Active listening to assess prospect needs and opportunities.
- Team-work-oriented and a positive, self-starter and generating tasks.
- Experience in digital marketing is plus.
- Creative, flexible and positive thinking (AI tools knowledge is plus).
- Ability to work as part of a multi-cultural team in global company.
Life at RWS
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.
Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
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