Marketing Coordinator

POSITION SUMMARY

The Marketing Coordinator supports the Marketing & Communications team by translating strategy into clear, actionable steps that drive execution. This role partners with internal teams to coordinate projects, manage timelines, and ensure marketing initiatives align with the agency’s mission, brand standards, and strategic priorities.

The Marketing Coordinator plays a key role in executing agency-wide marketing efforts by supporting project coordination, communication workflows, and brand consistency across deliverables. Success in this role requires strong attention to detail, adaptability, and the ability to manage multiple projects in a fast-paced environment.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Collaborate with the marketing team to develop and execute plans that support agency goals.
• Translate strategy into project plans, timelines, and actionable next steps.
• Manage multiple marketing projects to meet deadlines and budgets.
• Monitor and evaluate campaign performance using Google Analytics to support continuous improvement and data-informed marketing strategies.
• Communicate with internal stakeholders to align marketing efforts across programs and departments.
• Maintain inventory and organization of marketing materials and assets.
• Manage content on internal communication platforms, including staff newsletters, flyers, lobby TVs, and intranet platforms.
• Coordinate marketing needs across programs to ensure consistent messaging and branding.
• Evaluate and coordinate pricing with external media vendors to support cost-effective marketing initiatives.
• Draft clear, compelling internal and external copy aligned with brand voice and accuracy standards.
• Oversee and maintain website content through WordPress.
• Monitor campaign performance and adjust plans to reflect changing priorities and analytics.
• Support brand standards across all communications and materials.
• Participate in team meetings, planning sessions, and collaborative initiatives.
• Perform other duties as assigned.

QUALIFICATION REQUIREMENTS

• Ability to translate high-level direction into actionable plans and tasks.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• Strong attention to detail and commitment to accuracy and quality.
• Ability to receive feedback constructively and adapt work quickly.
• Experience coordinating cross-functional projects and collaborating with diverse teams.
• Ability to build and maintain effective relationships with internal teams and external vendors.
• Understanding of branding principles and ability to maintain brand consistency.
• Proficiency in Microsoft Office applications, including Word and Excel.
• Experience with WordPress.
• Must meet DCFS/CANTS clearance requirements.
• Must be at least 21 years of age.
• Must possess and maintain a valid driver’s license and proof of automobile insurance.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
• Minimum of 3–5 years of experience in a marketing, communications role, or project coordination required.
• Experience with WordPress and project management preferred.
• Project management experience preferred.
• Graphic design experience preferred.

CARE & TCI

Hoyleton has adopted the CARE (Children and Residential Experience), developed by Cornell University, to guide our culture and practice. CARE is grounded in six core principles: Developmentally Focused, Family Involved, Relationship Based, Ecologically Oriented, Competence Centered, and Trauma Informed. 

Completion of CARE and TCI training is an internal requirement for all staff and must be completed upon hire. Ongoing application of these principles is expected and essential to successful job performance. 

TCI (Therapeutic Crisis Intervention). Employees must:

• Pass the written test annually
• Pass the physical test every six months (if applicable to their role)

Consistent participation and application of both CARE and TCI principles drive company culture and are essential to job performance.

WORKING CONDITIONS

This position operates in a professional office with time also spent in residential and community-based environments. May require travel to agency sites and partner organizations based on role responsibilities.

The role involves periods of walking, standing, or sitting, and may occasionally require climbing stairs, bending, kneeling, or lifting materials up to 10 to 25 pounds, depending on job duties. 

Minimal exposure to environmental factors such as noise, dust, or varying indoor/outdoor temperatures may occur depending on program needs and client-related activities. 

BENEFITS

• Medical insurance with company funded Health Savings Account (HSA) 
• Dental and vision insurance
• Paid vacation, sick, and personal days
• 10 company holidays and 1 floating holiday
• Monthly cell phone reimbursement
• 6 weeks paid parental leave
• 403(b) retirement plan with up to 5% employer match 
• Employer-paid life insurance
• Optional supplemental benefits including: voluntary life, short-term disability, long-term disability, accident, and critical illness coverage
• Employee Assistance Program (EAP) available to employees and their household members for additional support
• Tuition reimbursement to encourage continued learning and growth
• BenefitHub Perks Program offering valuable employee discounts