Senior Specialist B&M FO EMC

• Drive category specific buying strategy and execution for DTC being responsible for meeting all KPIs including Net sales, Margin, range efficiency, productivity, and range overlap.• Drive a compelling range/concept selection for each market by balancing both brand and commercial considerations and supporting the overall business strategy.• Based on the OTB and the assortment plan, make the buying forecast ensuring consistency with the marketing strategy and historical data• Drive Country Range enhancements through assortment planning that reflects localization and differentiation in the marketplace for DTC.• Provide regular analysis of sell-through performance and contribute to strategic planning based on the analysis.• Ensure product availability in collaboration with supply chain team, develop an action plan to mitigate risks. • Identify market opportunities and implement actions to capture unmet consumer demand, improving customer satisfaction and market share. • Work closely with Planning, Finance, Demand planning, SCM & operations teams to ensure alignment of trading actions with broader business strategies.